Manager Data Analytics and CRM (Digital) - Hang Seng Bank (HK)

Job description
Principal Responsibilities

• Collaborate with business and work independently to perform in-depth customer analysis, design customer journey and develop advanced data/CRM solutions with business impact
• Keen to take initiatives to translate business problems into analytics-led solutions with appropriate methodology, manage the business application effectively and evaluate the results rigorously
• Highly sensitive to state of business and anticipative of business problems and priorities.
• Explore the data and conduct quantitative analysis to ascertain root cause of business' issues, identifies opportunities and effective targeting for business growth potential
• Lead analytical framework and AI/ML initiatives
• Through data analytics, design end-to-end customer engagement journey with omni-channel strategy to drive target business outcome
• Collaborate with different teams to ensure the successful implementation of analytic solutions/customer journey with well defined performance measurement
• Ensure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environment
• Sharing knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment

Requirements

• University degree in in Statistics, Mathematics, Computer Science, Information Systems or other related discipline
• Minimum 6 years' working experience in data analytics, customer research or performance marketing
• Proven experience in driving analytics strategy and business results
• Solid knowledge of advanced analytics and ML techniques, experience in digital and channel data is an advantage
• Familiarity with various analytics tools/languages, such as SQL, Python and Tableau. Knowledge of Big Query, Google Cloud or visualization tool is a plus
• Ability to communicate with impact, with the capacity to ensure complex information is articulated in a meaningful way to a wide and varied audience
• Effective communication, interpersonal, organizational, problem solving, presentation skill and strong business acumen
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

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