Senior Executive, Product Marketing

Strategically drives the promotion and positioning of our solutions, develops marketing campaigns, collaborates with partners, and analyzes markets trends to maximize product adoption and revenue growth.

RESPONSIBILITIES & TASKS:

• Develop, coordinate and support the marketing effort for product portfolios during all stages of product life cycle (launch to product end of life)
• Develop product strategies and support implementation of business plans based on strong understanding of competitive and market landscape
• Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and channel avenues
• Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio
• Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
• Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
• Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
• Implement training and facilitate knowledge transfer to the sales force
• Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations
• Coordinate product management operations in the areas of order processing, 3rd party vendor management, process alignments across stakeholders

REQUIREMENTS:

• Passionate to learn, own a product and drive positive business outcomes from it
• An independent and keen problem-solver, possessing a sound thought-process to resolve business issues
• An effective communicator to negotiate and influence at all levels within the organisation
• Prior experience in Operations (product management, stock management, working with inhouse IT systems which stores key product information)
• Have experience working with cross-functional teams
• Ability to work in a fast-paced environment
• A passion for building business relationships and providing decision support within a team
• Possess strong traits of being analytical-minded, and is able to quickly pick up sales and business concepts
• Min 1 - 2 years relevant work experience ideally in product marketing/management/planning

EA License No: 11C5502 | EAP Registration No: R2196967