Regional Customer Marketing (B2B) Manager

Role: Regional Customer Marketing (B2B) Manager

Location: KL, Malaysia

Summary :

• Opportunity to shine as a strong individual contributor within event and lead generation marketing.
• Freedom to explore and test new tactics and strategies within multi-touch marketing mix
• Gain experience by working with a dynamic team in a role that is fast paced and fun
• Professional and personal development from specific trainings and workshops including marketing and event management platforms.

Responsibilities:

• Develop and deploy strategic account-based marketing plans across multiple tactics including events, email, content syndication, display ads and social media channels.
• Collaborate across business teams, as well extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share
• Monitor success and budgets, and contribute to achieving business and revenue growth targets in shared ownership with the program managers
• Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys
• Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements
• Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign
• Implement and continually test new creative messaging, landing pages, campaigns, and tools
• Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences

Basic requirements:

• Minimum of 3 years of B2B marketing experience with a focus on direct marketing
• Sales cycle and account-based marketing knowledge including demand creation and pipeline contribution/acceleration
• Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes
• Knowledge and experience using key business applications including SharePoint, SalesForce, Marketo, and HTML.
• Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets.
• Excellent analytical and quantitative skills, ability to turn analysis into actionable programs and to use data to optimize day-to-day performance.
• Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
• A customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team.

Preferred Requirements:

• Experience with any of the large ad platforms: Facebook, Google, YouTube.
• Deeper knowledge and interest for social media and digital marketing platforms
• Experience in building and managing customer data (targeting, segmentation, campaign sizing, propensity modeling)
• Industry knowledge - Energy & Commodities markets.
• Ability to demonstrate track record of success in all key areas of responsibility.
• Experience in leading B2B events

About Cognizant:

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant .