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Manager, Data Analytics and CRM (CRM) - Hang Seng Bank (HK)

Hang Seng Bank Limited
Hong Kong, Hong Kong
Closing date
Jul 20, 2024

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Job description
Data Analytics & CRM - Hang Seng Bank (HK
We are currently seeking a high caliber professional to join our department as Data Analytics and CRM Manager
Principal responsibilities:
  • Accountable for defining and shaping the digital messaging propositions across various legacy and new digital platforms - including but not limited to SMS, MMS, Push Notifications as well as other future channels/devices
  • Providing the best-in-class delivery in digital messaging from initial scoping with business units through to the end-to-end development lifecycle as well as post implementation support and measurement
  • The role holder will be a key member of the cross functional delivery teams comprising of participants from business, analytics and data teams that possess a wide range of skills that include and not limited to analysis, market understanding, design, optimization, technology and testing
  • The role holder will strive to ensure flawless execution of digital value added messaging and will provide operational insight and offer a pragmatic approach to design, manufacture and deployment of these messages at the most optimal level.
  • Collaborate with business and perform hands-on analytics for campaign lead generation as well as tracking
  • Understand the business and identify/share business insight from analytics works
  • Manage an offshore delivery team to provide timely and quality analytics deliverables to satisfy business needs effectively under a dynamic business environment
• University degree in Statistics, Data and Information Management, Mathematics, Computer Science or other related discipline
• Minimum 5 years' retail banking experience in information and data management
• Strong self-motivation, organization, multi-tasking, problem solving and influencing skills
• Ability to communicate effectively with business, operation and technology teams
• Solid understanding of digital messaging technology (such as SFMC, AEM, etc.)
• Hands-on experience and knowledge in the end-to-end content development lifecycle as well as post implementation support and measurement
• Knowledge and/or experience in SAS, SQL, Tableau/QlikSense, Python, Pega is preferred
• Detail-oriented and zero tolerance on quality/accuracy issue
• Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery
Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

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