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Senior Campaign Executive

Canada Life Limited
Potters Bar, United Kingdom
Closing date
Jun 27, 2024

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.

Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.

Canada Life UK is transforming to create a more customer-focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third party customers.
Job Purpose
The Senior Campaign Executive may lead the delivery of small to medium campaigns or assist with large and complex campaigns running across multiple channels to time, budget and quality. Responsible for all campaign stages from brief and ideation to execution and delivery, campaigns will be highly relevant and targeted to clearly communicate the benefits of our products and services, differentiating Canada Life from the competition. Responsible for production of on and offline campaigns to support marketing plans, including customer literature, sales aids, online content, webinars, advertising and social media.

This role will specialise in one of the following audiences:
  • Insurance - Corporate
  • Wealth - Strategic Partners
  • Insurance/Wealth - Individual
Key Accountabilities
  • Create, schedule, deploy and promote high quality product literature, sales material, web content, content for webinars, events, social media, and other purposes, drawing on internal and external creative and technical resources where appropriate
  • Develop medium to large advertising and marketing campaigns from brief through to delivery, on and offline, across multiple channels (eg media advertising, email, direct mail, social media, paid search) to time, quality and budget
  • Lead the end to end delivery of small and medium campaign activity.
  • Ensure that all marketing collateral and literature developed on and offline is approved by relevant stakeholders, adheres to brand guidelines. Ensure all newly developed documents are correctly tagged and the website shows the correct documents.
  • Work closely with stakeholders as required (such as wider Marketing team, Sales, Proposition and Compliance) and external partners where applicable eg. PR agency
  • Undertake reviews of marketing activity using analysis and MI reporting, including Google Analytics, email MI and other ad hoc reporting to establish campaign effectiveness, key learnings and pursue a culture of continual improvement.
  • This is a creative role but one where co-ordinating and organising work working to an agreed plan is critical
  • Day to day activity involves developing and refining marketing activity that achieves defined business objectives or outcomes within an agreed budget and timescale.
  • Tactical decisions will be made independently on a daily basis within agreed campaign parameters, but decisions involving prioritisation, spend or the deployment of resource would be supported by project or people leaders.
  • Supervision would be ad hoc based on individual projects and in weekly update meetings
  • The activity managed by the roleholder will contribute to overall sales success and revenue in the Wealth/Insurance division via lead generation, sales conversion support, web traffic, and brand engagement.
  • The role holder's responsibilities are reasonably varied and require excellent organisational and stakeholder management skills
  • All round ability is required, including creativity, organisation, numerical and analytical skills, and excellent influencing and communication skills
  • A key part of the role holder's role will be encouraging input, comments and sign-off from busy stakeholders around the business, up to senior executive level in some cases. They will need to be persistent and firm to achieve results, whilst maintaining warm, professional relationships
Desired Knowledge / Experience / Skills

Practical experience in a marketing communications role is necessary, for example:
  • Experience of leading the end to end delivery of marketing campaigns
  • The interpretation of data and marketing analytics tools
  • Basic knowledge of digital marketing methods - including email campaigns, content marketing, social media, and online advertising
  • Experience of working with agencies and other providers of marketing services
  • Hands-on experience of marketing systems such as CMS, google analytics, marketing automation and email software
  • Knowledge of intermediated distribution is desirable.
  • A background in financial services is also desirable
  • Degree level education
  • Marketing qualification - CIM or equivalent
Benefits of working at Canada Life

We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that's regularly reviewed. As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance. We have a fantastic number of other benefits and support services as well as regular personal and professional development.

How we work at Canada Life

Our culture is unique and incredibly important to us. We care about doing the right thing for our people, customers and community and helping others to build better futures. Our blueprint behaviours shape and influence how we work, and are central to the relationships we have with others. Every day we are encouraged to be more curious, own the outcome, face into things together and find a way forward.

We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces. That's why we offer a range of training, flexible working and opportunities to grow and develop.

Diversity and inclusion

Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us. We are proud of the progress we're making in DEI, and we continue for it to be a significant focus.

"At Canada Life we believe in the power of great people from different backgrounds, experiences and perspectives coming together to build better futures. Emerging talent is crucial to our growth and creating an environment that continues to inspire us all." Nick Harding, Chief People Officer, Canada Life UK

We appreciate that everyone has different work and life responsibilities. We're happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for.

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