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Senior Key Account Manager

London, United Kingdom
Closing date
Apr 21, 2024

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Ideas | People | Trust

We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.

We work with the companies that are Britain's economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We'll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose.

We'll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You'll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners to help businesses effectively. You'll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The BDO Way is our approach to client centricity - putting our clients at the centre of everything we do. Using The BDO Way principles, we are better able to understand client needs, tailor and deliver high quality services to help them succeed, resulting in superior client experiences.

True client centricity sees us building deep relationships, anticipating client needs, having issues-led conversations and delivering enhanced outcomes for both our clients and our firm.

Our key account programme will be key to the BDO Way - focusing on where and how we focus on the marketplace.

We are seeking an experienced senior manager to initially assess the recommendations made, as part of the KAM pilot programme and build out/ refine the infrastructure and processes to enable a client-centric approach to our key accounts. You will also develop and drive a portfolio of your own key accounts. You will have the opportunity to grow and manage a team of account managers as the programme develops.

In this role you'll:
  • Drive the implementation of a key account programme including developing and implementing account strategies and best practices as well as supporting the positioning of the team internally.
  • Coach partners & staff on business development and key account best practices whilst supporting and challenging account teams to develop and convert a pipeline of opportunities.
  • Serve as the link of communication between key clients and internal teams.
  • Build high performing teams of partners and staff around key clients.
  • Work with the wider Marketing, Sales & Clients (MSC) team including Business Development Managers, Bids and Pursuits and the Client Listening Programme (to ensure client feedback is used and acted on appropriately) to further drive client satisfaction and increase opportunities identified.
  • Lead account meetings to ensure that they are delivering the relevant objectives and actions are carried out.
  • Record and measure activity including pipeline and billed revenue to demonstrate ROI.
  • Create, manage and present reports on account progress to key stakeholders
You'll be someone with:
  • A proven track record in a professional services pursuits, business development or account management.
  • Excellent influencing, strong written and verbal communication and facilitation skills.
  • A willingness to challenge and work collaboratively with senior Partners.
  • Experience or willingness to be externally facing and conduct conversations with external stakeholders.
  • The ability to listen and demonstrate a curiosity to understand the target entity's business.
  • Initiative-taking with a positive can-do approach.
  • The ability to form networks with partners and staff at all levels.
  • Experience in use of CRM.
  • Accreditation in pursuit methodology such as Miller Heiman or Shipley Capture Planning (desirable).
  • Line management, coaching and mentoring experience.
You'll be able to be yourself; we'll recognise and value you for who you are and celebrate and reward your contributions to the business. We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We're in it together

Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you'll never stop learning at BDO.

We're looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we're always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We've got a clear purpose, and we're confident in our future, because we're adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.


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