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Paid Social Channel Manager

Westwood, USA
Closing date
Mar 1, 2024

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time

As the Paid Social Channel Manager, you'll be an integrative part of our digital media Center of Excellence which oversees digital media planning and activation across Citizen's breadth of business lines. You'll be the internal Paid Social SME and play a key role in integrating workflows amongst internal and external stakeholders including Line of Business Marketing, Brand Marketing and Digital Media Agency of Record. A key function of this role will be to oversee and optimize platform relationships and set up for our acquisition media, working with teams to unlock new platforms and capabilities as they arise to help keep Citizens at the forefront of evolving Social Media programs and best practices. You will also develop strong internal relationships with partners operating in the same space to keep a pulse on Citizens' broader presence to consumers on social.

  • Ensure platform operational best practices
  • Develop strong partnerships with internal and external channel stakeholders
  • Identify strategic opportunities for Citizens to show up and win with paid social, partnering with Digital Media Director, risk and compliance stakeholders to create path to adoption for media strategy teams
  • Consult on campaign development, management, and optimization as needed
  • Deliver against responsibilities in a strategic and self-guided manner on across campaigns, lines of business, and initiatives
  • Ensure portfolio paid social program delivers against goals and drives value
  • Contribute to the development of forward-thinking strategies and campaigns
  • Partner with analytics and media strategy colleague to develop a management and measurement framework to steer and monitor program progress and success
  • Give strategic input to creative team, measurement team, and agency team to ensure alignment across stakeholders
  • Collaborate with marketing agencies and vendors to develop marketing plans, budgets, and revenue forecasts to meet business performance goals
  • Partner with media agency and key internal stakeholders to execute paid social campaigns, leading briefing and providing insight on content optimization (voice, tone, look and feel, messaging, content formats)
  • Provide consultative messaging and updates on progress against goals - both written and verbal - to senior leaders
  • Proactively devise and push new concepts to manage and grow your media program including analytics, strategy, and test and learn initiatives
  • Maintain awareness and understanding of emerging social media platforms and look for opportunities to innovate.
  • Report into VP Digital Media Director

REQUIRED Qualifications:
  • Tenure in digital media function (agency, in house, media vendor, or ad tech platform)
  • Proficiency within social and publishing platforms such as Facebook Ads Manager, Snapchat, Twitter Ads Manager, Pinterest, LinkedIn, TikTok, Sprout, Hootsuite, Dash Hudson)
  • Proficiency with digital media strategy and plan development
  • Knowledge of third-party tracking and ad-serving technology ( DCM/Google Campaign Manager 360, Adobe Analytics)
  • Proficient user of Microsoft Office suite, especially Excel and PowerPoint
  • Experience managing people and teams.

Preferred Qualifications:
  • 8+ years' experience within digital media function (agency, in house, media vendor, or ad tech platform)
  • Bachelor's/advanced degree from an accredited college or university
  • Demonstrated experience in cross discipline coordination and management.
  • Agency experience is a plus
  • Fiserv familiarity is a plus

Qualifications, Education, Certifications and/or Other Professional Credentials
  • Bachelors Degree or equivalent work experience

Hours & Work Schedule
  • Hours per Week: 40
  • Work Schedule: M-F 8-5 Hybrid 3 days in office 2 days remote

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
Why Work for Us At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth

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