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Content Lead U.S. GWM Marketing

Employer
PIMCO
Location
New York, USA
Salary
Competitive
Closing date
Mar 28, 2024

View more

Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and nontraditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

Role Summary

We are seeking an experienced and talented marketing professional to join our U.S. Global Wealth Management Marketing team as a Content Marketing Lead. This role is perfect for a marketing professional with a passion for content creation, writing, a deep understanding of investment products and financial markets, and knowledge of the U.S. retail and private wealth channels - an individual with the inspiring responsibility of creating the voice of our Financial Advisor experience.

In this pivotal role, which is fundamental to the broader U.S. GWM and Marketing teams at PIMCO, we anticipate significant contributions. As the Content Marketing Lead, you will craft engaging marketing content specifically designed for Financial Advisors and their investor clients. This includes sales collateral, infographics, emails, website content, podcast and video scripts, social posts, investment insights, presentations, and other assets that support PIMCO's diverse investment strategies and services. You will bring a portfolio of financial services editorial content that showcases exceptional writing and storytelling skills, with the ability to simplify complex ideas into clear, engaging language.

The ideal candidate is a hands-on professional who welcomes tackling any task, no matter how small, while also being able to shift into a strategic and creative mindset. Your eagerness to learn about our products, marketing strategy, business needs, combined with your knowledge of the financial markets and target audience needs will shape the content you create. You will have a strong pulse on market trends and organizational developments, and use this insight to create timely, relevant messaging.

As an entrepreneurial and forward-thinking individual, you will actively collaborate with business and sales leads, recommending content strategies that align with their goals and the audience's needs. Having direct exposure to Financial Advisors is a significant advantage, as it enables you to stay attuned to market demands, understand emerging trends and themes, and link these insights with our organizational goals and financial market events. This understanding will also enable you to identify and seize opportunities to create impactful and timely content.

We are looking for a creative, continuous learner who thrives on client interaction and feedback. You should be resourceful, able to drive marketing initiatives in a lean environment, and possess technical fluency in investing, consistent with a proficient client-facing investment management industry professional. Partnership with other teams (editorial, multimedia, etc.) will be a critical success factor.

Reporting Relationship

The Content Marketing Lead will report to the EVP, U.S. GWM Marketing who is located in New York.

Location

New York, NY (preferred), Austin, TX or Newport Beach, CA.

Responsibilities

The key responsibilities include, but are not limited to:
  • Understand client needs and content behaviors
  • Collaboratively define and execute PIMCO's U.S. GWM content marketing strategy in alignment with client needs, PIMCO priorities and business objectives
  • Develop, shape, write, copyedit, proofread and continuously improve high-quality, highly-effective and targeted externally-facing content assets (sales collateral, infographics, emails, websites, podcast and video scripts, social posts, investment insights, presentations) that support PIMCO's broad range of investment strategies and services
  • Create and maintain a dynamic editorial calendar that can shift quickly given market conditions, to ensure relevant and continuous content creation, activation and distribution
  • Lead our Advisor Experience Messaging + Content working group, a body of cross-functional stakeholders that meets every month to ensure alignment in our content development decision-making
  • Collaborate with internal teammates and business unit stakeholders (Sales, Strategy, Product) across BAU, campaigns, projects and programs to deliver relevant, quality content on tight deadlines
  • Ensure content is helping drive our business goals and improve client engagement by collaborating with Analytics colleagues to measure effectiveness through data-driven insights
  • Partner with the regional content leads of APAC and EMEA to ensure optimization of global, regional and local content across a variety of channels
  • Focus on quality control and quality process implementation
  • Manage sign-offs with multiple stakeholders at all levels to ensure all content aligns with brand standards, brand voice, core values, legal and compliance requirements
  • Analyze industry and competitor marketing strategies and best practices, and identify opportunities for differentiation and innovation
  • Explore AI tools to provide scale for content creation
Qualifications
  • Minimum of a Bachelor's Degree in Marketing, Business, Economics, or a related field; an MBA, CFA, CAIA or other advanced degree(s) or designation(s) preferred
  • 10+ years of marketing experience in asset management or financial services industry, focused on wealth management.
  • Demonstrated knowledge of the U.S. Wealth Management landscape, with a deep understanding of the needs of financial advisors and retail clients
  • Excellent writing and editing skills, including journalistic storytelling skills relevant to Financial Advisors and the general U.S. investing population
  • Able to create engaging content from scratch, as well as partner with other internal teams to leverage their research and produce external content
  • Extensive knowledge of investment products and services, including fixed income, with the ability to translate complex concepts into client-friendly, engaging content
  • Ensure a high level of attention to detail, resulting in quality, error-free copy and data in all content. Must have the ability to edit for style, substance, and grammar, as well as a strong ownership mentality for error-free data
  • Digitally savvy; a good understanding of digital tools and channels, such as social media, podcasts, YouTube, search and content marketing
  • Fluency in Microsoft Office Suite, including Word, PowerPoint, and Excel as well as the Adobe platform
General Skills
  • Exceptional organizational and program management skills, including the ability to manage a large number of ongoing initiatives
  • Demonstrated ability to deliver on assigned responsibilities through use of effective interpersonal and communication skills, seeking cross-functional input; to-specification delivery of all projects with a strong ownership mindset
  • Roll-up-the-sleeves, "no-job-too-small" work attitude; strong work ethic - reliable, productive, team player
  • Passion for investment themes, ideas, and clear, simple expression
  • Collaborative work approach and ability to work well across a dynamic global team
  • Flourish in a challenging, fast-paced, professional environment with shifts in priorities as business needs dictate
  • Creativity/Ingenuity/Entrepreneurial Spirit
  • Embody PIMCO's CORE Values - Collaboration, Openness, Responsibility and Excellence
PIMCO follows a total compensation approach when rewarding employees which includes a base salary and a discretionary bonus. Base salary is the fixed component of compensation that is determined by core job responsibilities, relevant experience, internal level, and market factors. The discretionary bonus is used to award performance and therefore is determined by company, business, team, and individual performance.

Salary Range: $ 125,000.00 - $ 225,000.00

Equal Employment Opportunity and Affirmative Action Statement

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.

Applicants with Disabilities

PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.

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