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Brand Communications Manager

Employer
Handelsbanken Plc
Location
London, United Kingdom
Salary
Competitive
Closing date
Mar 7, 2024

View more

Job Function
Accounting/Audit/Tax
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Job Introduction

In this role, you'll bring the brand to life for both prospects and customers by:
  • creating and delivering integrated communications-led projects and campaigns, across a range of channels
  • making the website a key marketing and prospecting tool and building our digital marketing capability
You'll act as the brand communications lead for projects, including product/service launches. This will mean building communications plans, and working with other members of the Communications team to deliver effective and engaging communications, both online and offline.

You'll be working with the Digital Communications Manager to develop and manage the website so it delivers our strategic objectives, increases engagement with our target audience, and brings the brand to life. As part of this, you'll be working hands-on on the website content management system.

Over time, you'll identify digital marketing strategies that deliver on opportunities created by the new CRM system.

You'll ensure all our communications are accurate, up to date and compliant.

You'll have the opportunity to contribute to the strategic planning of the department and how we achieve our goals, based on understanding the evolving needs of our branches and customers.

The role includes working with a range of internal stakeholders, particularly the Communications team, branch communications representatives, and other internal departments.


Main Responsibilities
  • You'll act as a brand communications lead for projects, including product/service launches. This will mean building communications plans, and working with other members of the Communications team to deliver effective and engaging communications both online and offline, to help deliver the right outcomes for customers.
  • You'll be working with the Digital Communications Manager to develop and manage the website so it delivers our strategic objectives, increases engagement with our target audience, and brings the brand to life, based on robust analytics.
  • You'll develop and implement digital marketing strategies, including those that that deliver on opportunities created by the new CRM system.
  • You'll have the opportunity to contribute to the strategic planning of the department and how we achieve our goals, based on understanding the evolving needs of our branches and customers.
  • You'll ensure all our communications are accurate, up to date and compliant, and you'll work in line with our Risk Management framework and relevant risk and compliance policies and procedures, ensuring appropriate and timely escalation of any concerns to your line manager.
  • The role includes working with a range of internal stakeholders, particularly the Communications team, branch communications representatives, and other internal departments.
Ideal Candidate

Research (by Harvard University) shows that women are particularly likely to second guess themselves and not apply - so if you are worried you don't meet all the criteria, get in touch anyhow and let us do the worrying...
  • Experience in working in both a digital and offline environment; and in marketing ideally in financial services
  • Hands-on experience in working with website content management systems and analytics
  • Experience in building marketing capability using CRM systems
  • The ability to use digital communications in a one-to-one, relationship marketing environment
  • Experience in working without agencies
  • Confident in briefing in/delivering written content
  • The ability to drive through ideas to implementation, directly and with other and to be able to manage a range of stakeholders, being collaborative and flexible but equipped to challenge where necessary
  • Highly organised and a self-starter with the flexibility to work across a range of requirements, but the ability to work successfully in a team
  • Strategic thinking and a creative aptitude
Handelsbanken is a relationship bank with a decentralised way of working, a strong local presence thanks to a nationwide network of branches, and a long-term approach to customer relations. Each Handelsbanken branch operates as a local business enabling it to make decisions at a local level and provide a bespoke service. The focus is always on the need of the individual customer and not on the sale of specific products.

The Bank is deeply committed to embedding good equality and diversity practice into all of our activities. This is so that we are an inclusive, welcoming and inspiring place to work that encourages everyone to apply, regardless of socio-economic background, age, disability, pregnancy and/or parental status, race (including colour, nationality, and ethnic or national origin), veteran status, marital and civil partnership status, religion or belief, sex, gender reassignment or sexual orientation.

At Handelsbanken, we deeply value our unique culture and values including trust in and respect for each individual. We take pride in nurturing a work environment where people flourish, and where they are empowered to take decisions in their areas of expertise. We take a long term perspective in everything we do and want each employee who joins us to build a long terms successful career with the Bank.

What is in it for you?
  • We have a wide range of learning and development available, empowering and enabling our colleagues to take ownership of their own development.
  • Competitive Salary and an extensive range of benefits is provided, including private medical insurance, income protection and life assurance
  • A market-leading pension contribution of 15% paid by the bank, which can be invested in a wide range of funds (including ESG and Shariah funds)
Application next steps

Your journey with us begins once you have submitted your application. One of our Handelsbanken recruiters will be reviewing your details and will later organise a phone conversation if you match the role requirements. If there is a mutual fit, we will extend an invitation for you to participate in an interview.
There will be a three stage interview process with a mix of virtual and face-to-face. Interviews will take place throughout

How can we support you to be your best self? Our Talent Acquisition team will be happy to provide support e.g. if you need additional time to prepare for an interview or you have any requirements for any part of the interview/hiring process - just let us know by email uk_talent@careers.handelsbanken.co.uk .

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This advert will be live for a minimum of two weeks. However, please note that after the two weeks, the closing date could change at any time depending on the number of responses received.
#LI-NI1

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