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Global Head of Growth Marketing Analytics & Automation

Employer
Revolut
Location
London, United Kingdom
Salary
Competitive
Closing date
Mar 2, 2024

View more

Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
About Revolut People deserve more from their money. More visibility, more control, more freedom. And since 2015, Revolut has been on a mission to deliver just that. With an arsenal of awesome products that span spending, saving, travel, transfers, investing, exchanging and more, we've helped 40 million customers get more from their money. And we're not done yet.
As we continue our lightning-fast growth,‌ two things are essential to continuing our success: our people and our culture. We've been officially certified as a Great Place to Work™ in recognition of our outstanding employee experience! So far, we have 8,000 people working around the world, from our great offices or remotely, on our mission. And we're looking for more. We want brilliant people that love building great products, love redefining success, and love turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About the role The Growth team is the engine that (as you would expect) drives Revolut's growth across the globe.
With a community-driven and marketing-driven approach they ensure our product is the preferred choice of the majority of people living in a target country or region ⭐
Each area of the team works like special forces: from acquisition to engagement, they own their markets and use their know-how to grow the brand and our user base at breakneck speed
As we are investing more and more into Growth Marketing and Brand Marketing, we're looking for a talented lead for our Growth Marketing analytics team who has a strong quantitative background, excellent technical skills, and sound business acumen.
You will be responsible for measuring and guiding our ATL Marketing spend as well as BTL by mastering attribution techniques and LTV prediction. In addition, you'll provide insights to each local and global Marketing team and own various parts of growth analytics to support all growth channels (Performance Marketing, Affiliates, Influencers, TV, OOH, etc.).
Up for the challenge? Get in touch with us

What you'll be doing
  • Developing Media Mix Modelling to understand long term impact of all our Marketing actions on sign-ups
  • Providing measurement framework to all our ATL channels (TV, OOH, PR, Sponsorship, etc.)
  • Understanding the most cost efficient way to grow our base and our brand equity in each region
  • Working closely with our Media Agency and Integrated Media team to prepare future campaigns and media planning
  • Delivering exhaustive performance retrospective of each sizeable campaign
  • Monitoring impact of our brand equity on business metrics
  • Building dashboards, reports, queries to give maximum visibility on what is happening to Revolut Marketers
  • Conducting deep-dive analysis to understand complex problems
  • Defining attribution models and adapting to new developments (SKAN, Google Sandbox, etc.)
  • Building LTV prediction models and ROI models
  • Owning growth data strategy and infrastructure including MMP interactions
  • Understanding interactions between channels and impact on organic
  • Building our auto-bidding engines for Performance Marketing
  • Measuring creative efficiency
What you'll need
  • Previous experience in measuring performance of large ATL budgets (TV, OOH, Print, etc.)
  • To be an expert in ATL measurement framework, including econometric
  • Experience in building/supporting multi-channel Media planning
  • To be an expert in attribution models and relevant experience working with MMPs
  • Experience in Marketing automation and automated bidding strategies
  • A true passion for Marketing
  • A strong background or education in a quantitative discipline (e.g. STEM degree, relevant work experience)
  • Great skills with SQL and databases
  • A minimum GPA of 3.5/4 (US), 60% (UK), 8/10 in any other country
Any of the following:
  • To have worked at a large tech company worth more than US$15B
  • Experience at a well-known selective non-tech company: Tier-1 or tier-2 strategy consultancies, tier-1 media agency
  • A STEM (technical) degree from a top 15 university in the US, top 5 in the UK, top 2 in any other country
Building a global financial super app isn't enough. Our Revoluters are a priority, and that's why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We're doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That's why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

Refer to our Data Privacy Statement for Candidates for details on our data handling practices during your application.

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