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Manager, Wealth Management Marketing - Hang Seng Bank (HK)

Hang Seng Bank Limited
Hong Kong, Hong Kong
Closing date
Mar 18, 2024

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Job description
A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.
We are currently seeking a high caliber marketing professional to join us as Manager, Wealth Management Marketing.
Principal responsibilities
  • Assist and formulate development and delivery of marketing strategies and activities for the Bank's wealth management products, facilitating to capture business opportunities, achieve business and marketing objectives set for branding building, acquisition, retention, usage and ROI.
  • To develop and implement marketing planning which aims measurable results, including media efficiency and effectiveness.
  • Drive effective and measurable multi-channel marketing campaigns to drive product take-up and portfolio growth for the Bank's wealth management products
  • Ensure marketing materials developed comply with the brand guidelines and relevant regulatory requirements and adopt a consistent and robust approach to manage resources and risks
  • Support product maintenance, including proper documentation control and procedures.
  • Collaborate with relevant parties and manage suppliers to ensure quality deliverables in a cost-effective manner and smooth launch of marketing programmes
  • Monitor program progress/ effectiveness and conduct post-program evaluation for on-going optimization and future improvement.
  • University degree in Marketing, Business Administration or a related discipline
  • Solid experience in Marketing, with exposure in wealth management business and knowledge of banking / event management, insurance or investment products preferred
  • All rounded marketing skills with good understanding of latest developments in the marketing and media scene, together with proven experience in running end to end marketing programs
  • Solid experience in web management including mobile (responsive design and ability to drive engagement/ sales leads from online to offline channels
  • Solid experience in optimizing use of digital platforms to bring out the potentials of omni-channels to customers. Excellent communication, analytical, problem solving, negotiation and project management skills
  • Strong self-motivation and customer orientation, with the ability to work independently and under pressure.
  • Resourceful, with excellent communication and leadership skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes.
Visit Hang Seng Career Page and sign up with our Talent Community to receive the latest information about our career opportunities in Hang Seng Hong Kong.

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