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Associate/Senior Associate Product & Segment Marketing

Employer
DBS Bank (Hong Kong) Limited
Location
Hong Kong, Hong Kong
Salary
Competitive
Closing date
Mar 28, 2024

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Responsibilities
  • Develop integrated marketing campaigns effectively focusing on deposits and mortgage under DBSHK
  • Plan and execute campaigns and promotions for customer acquisition, usage, and engagement
  • Manage vendors (such as creative & media agencies, design houses etc.) to execute marketing campaigns and promotions (including above-the-line, below-the-line, POS materials and social media) that are delivered in high quality and timely
  • Manage and control distribution and replenishment of marketing materials smoothly
  • Maintain a good tracking system for post-program evaluation; work with business team to measure ROI from key campaigns and promotion is being measured and develop strategies to increase marketing ROI
  • Analyze data, by having routine analysis of key competitors' marketing activities, develop strategies & recommended solutions to the business in terms of brand building and acquisition
  • Manage deposits and mortgage A&P budget independently
  • Handle advertising and promotion payment timely and accurately
  • Participate in HO squad meetings to contribute marketing ideas
Key Accountabilities
  • Support DPSL business KPI
  • Coordinate with BUs on budget tracking and reclass
  • Manage campaign budget & timeline to ensure all campaigns are delivered on time and within budget
Relevant Experience
  • 8 years or above experience in marketing discipline in banking, finance or insurance industry preferred
  • Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics
  • Experience in A&P management and coordination
Functional / Technical Competencies
  • Agency management including writing agency brief and creative judgement
  • Manage social media accounts with vendors for brand building/ acquisition and engagement
  • Creative minded, detail-oriented, and good project management & presentation skills
  • Attention to details and a team player
  • Manage campaign budget planning
  • Excellent command in written and spoken English and Cantonese
Requirements
  • University graduate with degree in Business, Marketing, PR or Communications
  • 8 years or above experience in marketing discipline in banking, finance or insurance industry preferred
  • Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics
  • Experience in A&P management and coordination
  • Product knowledge of Affluent wealth segment and Investment is preferred but not necessary
  • Agency management including writing agency brief and creative judgement
  • Manage social media accounts with vendors for brand building/ acquisition and engagement
  • Creative minded, detail-oriented and good project management & presentation skills
  • Attention to details and a team player
  • Manage overall CBG A&P budget independently
  • Manage campaign budget planning
  • Excellent command in written and spoken English and Chinese
  • Accounting knowledge and excellence in Excel
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.

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