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Senior Associate, Product Manager, Product Innovation and Demand Management, Consumer Banking Group

DBS Bank Limited
Singapore, Singapore
Closing date
Dec 14, 2023

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job Summary

The Product Manager will be responsible for leading and managing the development, implementation, and continuous improvement of fresh, innovative consumer card products. This role demands a keen focus on customer needs, market trends, and the competitive landscape to deliver innovative banking solutions that align with the organization's strategic goals.

Key Responsibilities

1. Product Development and Management:
  • Lead the end-to-end lifecycle of fresh consumer banking products from concept to launch.
  • Work closely with cross-functional teams, including technology, marketing, sales, and operations, to develop and implement new products and features.
  • Execute product strategies that align with company's vision and objectives.
  • Prepare and manage product roadmaps, timelines, budgets.
  • Ensure products comply with regulatory requirements and industry standards.
2. Market Research and Analysis:
  • Conduct comprehensive market research to identify emerging trends, customer needs, and potential opportunities for innovation in the consumer banking sector.
  • Analyze competitive landscape to benchmark and position our products effectively.
3. Customer Experience and Innovation:
  • Foster a culture of innovation, encouraging creative thinking and new ideas.
  • Leverage technology and data analytics to improve customer experience and product offerings.
4. Risk Management and Compliance:
  • Ensure all products adhere to legal, regulatory, and compliance frameworks.
  • Monitor and manage risks associated with product development and implementation.
5. Demand and cost management:
  • Deep dive into areas which are drivers of high employee operational toil and propose mitigating strategies to alleviate ops demand.
  • Track cost components relating to card issuance/usage and explore opportunities for strategic cost management.
  • Bachelor's degree in Business or Finance
  • Minimum 5 to 7 years of relevant product management experience
  • Experience in identifying trends, opportunities and customer needs to run experiments to drive product take-up
  • Work with internal stakeholders and external partners on joint awareness and engagement campaigns
  • Strong communication and collaboration skills to work effectively in a complex multiple stakeholders' organization
  • Strong analytical skills and ability to collect and analyze data and make recommendations or decisions using data
  • Strong in numbers and financials, able to present and articulate sales performance and plans in meetings internally/externally
  • Able to work in a fast-paced business environment.
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

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