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Tax Marketing Senior Manager

London, United Kingdom
Closing date
Dec 13, 2023

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Our purpose focuses on how we contribute to society, and how our business decisions can contribute to greater trust and solving important problems. In order to achieve our purpose and deliver a first-class service to our clients, we need first-class support internally. The people who power us - our internal teams - have a vital role to make sure we have all the right resources, services and technology to be the best we can be. Not all of us work directly with external clients.

Tax Marketing Senior Manager

The Team

Sales and Marketing is a centralised support function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure:
  • We innovate every day
  • We are inclusive by default
  • We deliver commercial impact with purpose
  • We tell stories that inspire
The Tax marketing team sits within the firm's Sales and Marketing function and is aligned to the Tax business which spans the Corporate Tax practice, People/HR Consulting and Legal Services. Our small, senior team is responsible for the development and implementation of the marketing strateg y which delivers on the Tax business strategy and the firm's growth priorities.

We are focussed on driving sustainable and profitable growth as well as building relationships with key audiences and defining our brand within selected markets, segments and buyers.

The Role

We're looking for a dynamic and commercial Senior Marketer to join our Tax Marketing team, at what is an exciting time of growth for our diverse and fast evolving business.

The job holder will report to the Head of Tax Marketing and work alongside another Senior Marketing Manager. They will be responsible for overseeing the development and delivery of marketing activity across key areas of the Tax line of service, in conjunction with our technical marketing specialists who have expertise in Campaign Management, Digital Marketing, Content & Thought Leadership and Client Relationship programmes.

The role will require somebody to be confident with marketing strategy development, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement as well as have strong stakeholder management experience.

Role Responsibilities

The jobholder will:
  • Provide expert advice and challenge to key stakeholders on the best go-to-market approach, and ensure that quality and brand standards are upheld
  • Bring the client perspective and deliver the best of PwC to our target audiences
  • Ensure that activity is in line with buyer needs, co-ordinated across the business and generates opportunities for high value conversations
  • Manage and collaborate effectively with marketing professionals at all grades, who are assigned to deliver campaign elements
  • Be accountable for, and have oversight of, the campaign budget to ensure all costs are directed in the most effective way
  • Ensure that campaigns and activity are continuously improved and experience, information and knowledge are shared to build on our marketing capability across Sales and Marketing
  • Seek new ways and channels to market to better engage with our audiences
  • Define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI for all activity
  • Work effectively with other parts of Sales and Marketing - especially Business Development, Client Relationship Programmes and the firm's Communications teams
  • Support the Head of Tax Marketing to establish a high performing marketing team
Role Requirements
  • Strong strategic marketing skills
  • A proven track record in the creation of B2B or B2C multi-channel marketing campaigns that have delivered commercial value
  • Excellent communication skills to lead a multidisciplinary team and agencies to deliver to campaign briefs
  • Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups
  • Ability to motivate and inspire teams through change and ambiguity
  • A sound business and commercial understanding as well as being risk aware
  • Strong influencing, negotiating and facilitation skills
  • A mind-set which demonstrates a comfort with testing, learning and optimising
  • A creative and innovative eye
  • Solid writing skills
  • Strong people management and coaching skills
  • An eye for emerging trends and a curious mind
Management grade: Senior Manager

Role type: Permanent

Location: Any UK office

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