Digital Content Manager

 Job Summary

• AndCo Consulting’s Digital Content Manager plays a critical role in planning and implementing agile online campaigns to build significant brand awareness, support organic business growth initiatives, and enhance institutional investor client relationships throughout the U.S.

Responsibilities

• Work with internal subject matter experts in investment consulting, asset manager research and performance teams, and other resources, to develop compelling and value-added content; obtain compliance approvals.
• Develop a deep strategic understanding of the investment business, target audience personas, buyers’ journeys, and competitive market for institutional investment consulting services.
• Create thought leadership and educational articles, website content, blog posts, podcasts, highlighters, headlines, advertisements, blurbs, scripts, polls, talking points, media releases, and other content for digital marketing purposes.
• Collaborate closely with team members to develop and implement action-oriented brand enhancement, business growth and client delight campaigns.
• Utilize Hubspot to develop dashboards; manage workflows; monitor/assess and report on audience engagement; make recommendations for optimization; and generate, distribute, and report on leads.
• Create and manage email campaigns, working with the Solutions and Growth Team to bring content, templates, and calls-to-action to life.
• Segment companies and contacts based upon past email engagement, social and website interactions (downloads, page visits, etc.), in-person and other offline connections.

Required Skills

• Sales enablement, marketing automation and CRM software expertise (e.g., HubSpot, Marketo, Pardot, Salesforce, etc.); preferably HubSpot certified. Strong project management skills; great attention to detail in time sensitive situations.
• Experience with compliance review process and regulatory requirements for advertising by SEC registered investment advisor firms.
• Knowledge of paid online advertising systems and approaches a big plus.
• Demonstrated ability to be highly organized and flexible with multiple priorities.
• Excellent written and verbal communication skills, with proven ability to collaborate effectively with all levels of the organization.
• Expertise using Excel, Word, PowerPoint, Teams; experience with Adobe Cloud programs, HTML and CSS a plus.

Requirements

• 5+ years of experience in developing digital marketing engagement content for asset management or institutional investment consulting firms.
• Experience with value-added thought leadership content a plus. Bachelor’s degree in marketing, communications or directly related experience.
• Possesses a positive, can-do attitude, creative problem-solving and opportunity identification skills