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Digital Content Manager

AndCo Consulting
Winter Park, Florida
Up to $125,000 per year plus benefits
Closing date
Nov 19, 2023

View more

Job Function
Marketing and Public Relations
Industry Sector
Consulting Firm
Employment Type
Full Time

 Job Summary

  • AndCo Consulting’s Digital Content Manager plays a critical role in planning and implementing agile online campaigns to build significant brand awareness, support organic business growth initiatives, and enhance institutional investor client relationships throughout the U.S.


  • Work with internal subject matter experts in investment consulting, asset manager research and performance teams, and other resources, to develop compelling and value-added content; obtain compliance approvals.
  • Develop a deep strategic understanding of the investment business, target audience personas, buyers’ journeys, and competitive market for institutional investment consulting services.
  • Create thought leadership and educational articles, website content, blog posts, podcasts, highlighters, headlines, advertisements, blurbs, scripts, polls, talking points, media releases, and other content for digital marketing purposes.
  • Collaborate closely with team members to develop and implement action-oriented brand enhancement, business growth and client delight campaigns.
  • Utilize Hubspot to develop dashboards; manage workflows; monitor/assess and report on audience engagement; make recommendations for optimization; and generate, distribute, and report on leads.
  • Create and manage email campaigns, working with the Solutions and Growth Team to bring content, templates, and calls-to-action to life.
  • Segment companies and contacts based upon past email engagement, social and website interactions (downloads, page visits, etc.), in-person and other offline connections.

Required Skills

  • Sales enablement, marketing automation and CRM software expertise (e.g., HubSpot, Marketo, Pardot, Salesforce, etc.); preferably HubSpot certified. Strong project management skills; great attention to detail in time sensitive situations.
  • Experience with compliance review process and regulatory requirements for advertising by SEC registered investment advisor firms.
  • Knowledge of paid online advertising systems and approaches a big plus.
  • Demonstrated ability to be highly organized and flexible with multiple priorities.
  • Excellent written and verbal communication skills, with proven ability to collaborate effectively with all levels of the organization.
  • Expertise using Excel, Word, PowerPoint, Teams; experience with Adobe Cloud programs, HTML and CSS a plus.


  • 5+ years of experience in developing digital marketing engagement content for asset management or institutional investment consulting firms.
  • Experience with value-added thought leadership content a plus. Bachelor’s degree in marketing, communications or directly related experience.
  • Possesses a positive, can-do attitude, creative problem-solving and opportunity identification skills

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