Assoc/Analyst, Campaign Analyst, Consumer Banking Group Data Chapter, Group Transformation

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Key accountabilities

• Ensure assigned BAU deliverables are completed within SLA
• Design and setup campaign workflows based on campaign objectives
• Ensure high accuracy and timely execution in all campaign types using Contextual Marketing Platform (CMP)
• Work closely within the team for process improvements
• Work closely within the team for technology team initiatives/activities

Job Duties & Responsibilities

• Execute and deliver new batch and automated campaigns for the bank
• Manage high volume and complexity of campaigns executions to various customer segments across different channels
• Improve existing processes and usage of campaign tools
• Track timeliness and accuracy of campaign execution
• Post campaign troubleshooting and investigations of customers issues
• Provide support for campaign response tracking

Job Requirements

• Ability to analyze large quantities of generated data from multiple sources, while ensuring data integrity
• Strong analytical skills, highly numerate
• Proficient in pyspark/SQL/SAS base programming
• Proficient in business intelligence tools
• Good knowledge in campaign management domain
• Good interpersonal, communication skills and proactiveness
• Able to multi-task and prioritize tasks
• Willing to learn and fast learner
• Experienced in campaign management tools such as HCL campaign, Interact is a plus
• Past working experience in Banking industry is a plus