Vice President, Marketing & Communications South-East Asia

Mastercard Transpay
Kuala Lumpur, Malaysia
Jun 07, 2023
Jun 14, 2023
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Job Title:

Vice President, Marketing & Communications South-East Asia


Who is Mastercard?
We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

The Vice President of Marketing & Communications, SEA is a key enabler of business growth. S/he acts as a strategic business partner to SEA business unit leaders by developing a comprehensive BU marketing and communications strategy and helping refine the go-to-market plans across SEA markets, channels and market segments.

Specifically, s/he is responsible for helping to grow Mastercard's footprint in the region by staying on top of changing market, customer and consumer dynamics and trends and leveraging the relevant insights to enable the business.

S/he will employ innovative thinking and thought leadership to develop scalable, insights-driven marketing and communications strategies. Through the creation and delivery of a comprehensive marketing and communications strategy, s/he will own branding, positioning, brand preference and messaging in South East Asia.

• Sits on the leadership team for SEA division and for Integrated Marketing and Communications (IMC)
• Sets local Marketing strategies, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
• Establishes fully integrated strategic communications plan (including external, internal, public affairs and regulatory communications)
• Leads with an innovation and digital first mindset. Identifies strategies that leverage new technologies to monetize and scale with partners in the region
• Owns and amplifies the priceless platform with bank and merchant partners in the region and develops priceless to be a key differentiator with the South East Asia region
• Strategically understands the marketing requirements for each Country within the region, ensuring we are investing in the right markets with the right partners to deliver the highest return on investment
• Leverages global sponsorship and marketing assets to execute and drive tangible results in the markets
• Builds profile of Mastercard externally through driving thought leadership communications to enhance earned media
• Identifies, manages and executes on key sponsorship properties across the region including driving activation through bank/issuing partners
• Initiates and leads projects, balancing needs of stakeholders, managing multiple work streams, and overseeing the planning and budgeting process
• In partnership with product teams, drives the ESG activations across the region
• Makes decisions and adjustments based on results of program performance measurement and evaluation
• Provides direction to Mastercard marketing staff or agency staff on the design/development of promotional marketing materials, including all ATL and BTL activity including digital marketing programs done directly and instigated through bank/issuing partners
• Accountable for local Marketing budget and ensuring that all campaigns, programs, and activities are within allocated budget
• Supervises several groups/teams, ensures compliance to goal setting and performance appraisal processes, coaches and develops employees as an organizational resource

All About You
• You are a strong relationship builder and collaborator. Your energy comes from working across multiple countries, building strong relationships at all levels of the organization and seeing returns and outputs from your strategies
• You are a creative marketer, excited by innovation and a fantastic communicator
• Proven track record of establishing integrated marketing plans across South East Asia markets that leverage synergies between marketing channels and deliver results
• Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the local market
• Significant experience and proven success in one or more marketing families, with extensive additional experience in three or more marketing families, including B2B or Consumer Marketing
• 20+ years of marketing/comms experience ideally in a multi-national organization and equipped in working through matrix environments
• Strong verbal and written communications
• Demonstrated expertise in working with B2B partners and large distribution workforces
• Experience in supervising and coaching marketing teams and establishing effective processes/standards
• Ability to manage through ambiguity
• Works at a fast pace, yet accountable at all times
• Thrives in matrixed environments with high level of stakeholder management
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