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OSPL - AVP, Marketing Manager

Singapore, Singapore
Closing date
Jun 11, 2023

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
  • Develop, plan and execute creative and compelling marketing campaigns across different channels/platforms including SEO, SEM, social media marketing, email marketing, online/offline advertising, and events to achieve branding and business objectives.
  • Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products/services.
  • Manage the creation, editing, and optimisation of web content to improve organic search rankings, drive traffic, and enhance the user experience.
  • Plan, create and distribute content across various channels, optimising content for each platform and target audience.
  • Conduct research on market trends, brand's audiences, competitors, and end-to-end consumer journey to identify target audience segments, market trends, and opportunities.
  • Track and analyze website and campaign performance using web analytics tools (e.g., Adobe Analytics) and make data-driven recommendations for continuous improvement.
  • Work with Group Brands and Communication and agencies/media partners to plan for regular media coverage to showcase thought leadership.

  • Diploma or Degree in Business, Marketing or relevant field.
  • Min 5 years of experience is required.
  • Excellent writing, editing, and proofreading skills, with the ability to adapt content to various marketing channels and target audiences.
  • Proficiency in content management systems (CMS) and web publishing platforms.
  • Strong understanding of SEO principles, keyword research, and content optimisation strategies.
  • Possess an eye for aesthetics
  • Good understanding and proficiency in the usage of various digital marketing channels is a must.
  • Outstanding project management skills
  • Excellent communication, collaboration, and leadership abilities
  • Thorough and pays attention to details
  • Ability to work well under pressure

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