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Press and Digital Media Manager/VP

Employer
SOCIETE GENERALE
Location
London, United Kingdom
Salary
Negotiable
Closing date
Jun 1, 2023

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Job Function
Accounting/Audit/Tax
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Description of the Business Line or Department

The Corporate Communication team at Societe Generale UK is responsible for ensuring:
  • The definition of the Communication strategy in the UK, in line with Societe Generale Group Communication.
  • The promotion of Societe Generale's brand, culture, values, and business expertise in the UK.
  • The support of its UK business activities, principally in Financing & Advisory, Global Market and Investment Services, Private Banking, Vehicle Leasing and Fleet Management Services, and Equipment Finance


The Communication team is organised around two pillars:
* Press & Editorial
* Corporate Engagement

Brand, Sponsorship, Internal Communications, Events and CSR are part of the Corporate Engagement pillar. The Press & Editorial pillar includes Media Relations, Editorial and Social Media.

Summary of the key purposes of the role

Working within a very busy press team, the primary purpose of this role is to promote, protect and raise the profile of business lines within the Global Banking and Investor Solutions (GBIS) division.

The team works very closely with Group and regional GBIS media relations and COMM colleagues on proactive and reactive press, digital and editorial activities, including press releases, interviews, op-eds, thought leadership, social media, website content, messaging, Q+A's, statements, press strategy and organising press events/roundtables as appropriate.

The role involves close collaboration with heads of business and experts, along with GBIS COMM leads and an external PR agency, to identify key industry themes and trends and opportunities for comment and editorial content.

The role reports to the Head of UK Press & Editorial.

Summary of responsibilities
  • Support business objectives within the global GBIS framework, with a focus on Global Banking & Advisory business line
  • Work in close collaboration with wider COMM team to adopt a 360 degree approach to maximise exposure internally, externally and via social media and web channels for promotion of deals, op-eds and award wins
  • Align with marketing and communications plans to raise visibility of transversal themes and key priority sectors, such as ESG/ sustainable finance, mobility and TMT, by continuing to build and develop relationships with key UK press and spokespeople to raise awareness through various initiatives. This could include face to face meetings, telephone interviews, promotion of deals, case studies, thought leadership/op-ed opportunities, webinars, podcasts, or opportunities for market trend pieces
  • Work closely with wider COMM team to co-ordinate social media activity and drive the strategy for the UK
  • Help to co-ordinate high profile award submissions and arranging pitch interviews etc
  • Provide strategic counsel and recommendations to the business lines to prepare spokespeople for journalist meetings - including media training/message development, and to flag and provide guidance for any positive or negative angles that may arise
  • Measure impact of press activities and aligned to KPIs
  • Continue to manage/develop relationships with colleagues across COMM functions and other key business stakeholders in Marketing, HR etc to ensure best practice and sharing of ideas and information.
  • Contribute to important milestones and priorities defined at Group and GBIS level
  • Support the Head of UK Press & Editorial on strategic planning and other core business lines within GBIS when necessary


To be considered for this role, we're looking for someone who has considerable communication experience, particularly in media relations and digital media, or as an ex-journalist, and strong stakeholder engagement within large complex organisations. You'll have had extensive experience in creating and delivering proactive press and digital media programmes and you'll be an excellent writer who is not afraid to constructively challenge.

Competencies

Excellent communication skills, both written and oral.

Excellent attention to detail

Good working knowledge of banking industry and investment banking services

Solid network of media contacts

Digital and social media experience

Strong cooperation and teamwork

Results driven with strong proactive approach

Creative, innovative, and enjoys thinking outside the box

Excellent planning/prioritisation skills, ability to work under pressure and meet tight deadlines.

Crisis communication experience

Influencing skills

Excellent interpersonal skills

Approachable, must have a 'can do' attitude

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