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SVP / VP, Communications Lead, Group Strategic Marketing and Communications

Employer
DBS Bank Limited
Location
Singapore, Singapore
Salary
Competitive
Closing date
Jun 6, 2023

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Business Function:

Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose:

Enhance DBS' corporate reputation and profile its initiatives in institutional/ SME banking, transformation/ innovation and international markets across media/ PR, content marketing and paid media, with a focus on earned media.

The purpose of this role is to ensure that DBS maintains its share of voice in key business media, trade publications and on our owned channels. The role will entail proactively campaigning strategic corporate themes that are important in driving the strategic agenda of the institutional and wholesale banking business.

Responsibilities:
  • Proactively profile our Institutional Banking / SME business as well as digital transformation initiatives in Singapore and key markets
  • Provide strategic communications counsel to senior management
  • In partnership with relevant business leaders and marketing teams, proactively identify, strategise and execute leadership campaigns to reach out to identified stakeholders
  • Identify different and new ways of profiling the business and its related world-class innovation projects. This can be done via engagement with industry experts, editors of business journals and authors.
  • Work with relevant teams within the bank to engage with digital communities such as through social media platforms (e.g., LinkedIn) or KOLs
  • Issues management
Requirements:
  • Preferably at least 10 years of experience in a corporate communications / media relations/ journalism/ financial and tech industry.
  • Excellent communication and interpersonal skills
  • Strong sense of ownership of results
  • Ability to multi-task and manage multiple deadlines and projects at one time
  • Ability to think out-of-the-box
  • A passion for the banking and finance industry
  • Media savvy and with a track record in reputation management
  • Strong communication skills including storytelling and writing skills
  • Ability to identify and cultivate media and KOL relationships

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