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Mgr, Digital Marketing

Standard Chartered Bank
Singapore, Singapore
Closing date
May 29, 2023

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Role Responsibilities
  • The incumbent will work closely with the CCIB Marketing team to develop and execute digital marketing activities and events. This role requires an experienced marketer who can evangelize and educate others in our team about digital channels as well as collaborate across planning, execution, and metrics reporting.
  • In addition, the candidate for this role will be expected to help manage end-to-end event operations and lead promotional activities for events.
  • This is a short-term assignment with a total duration of six months.
  • Collaborate with inside sales, sales, product, and marketing teams to develop and execute digital marketing activities and content creation to optimize lead generation/nurturing through e-mail, content, events, and social channels.
  • Content development for marketing activities including agenda development through market research, developing themes, creating messaging, and copywriting
  • Provide regular reporting (data, analytics, insights) on the performance of all events, digital marketing activities and content assets, monitor performance based on marketing metrics regarding lead generation, content, website traffic, and other KPIs
  • Deliver and optimize content assets considering SEO and Google Analytics
  • Drive new customer acquisition through digital tactics while optimizing funnel conversion rates
  • Manage e-mail marketing campaigns and programs targeting our various customer segments to grow our customer base through acquisition, retention, and behaviour-triggered campaigns
  • Plan events (tradeshows, webcasts, seminars, roundtables) from start to finish
  • Manage end-to-end event operations and lead promotional activities for events
  • Ensure events are completed smoothly and proactively resolve any problems that might occur
  • Ensure alignment with Group guidelines and standards
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Support the CCIB Marketing & Communications team to achieve the outcomes set out in the Bank's Conduct Principles. Fair Outcomes for Clients, Effective Financial Markets, Financial Crime Compliance, The Right Environment.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
  • CCIB Marketing and Communications team
  • Group Corporate Affairs, Brand & Marketing
  • Regional CAB&M teams and Social Media Communication teams
  • Business and Function Stakeholders
Other Responsibilities
  • Embed Here for good and Group's brand and values in CCIB Marketing & Communications team.
Our Ideal Candidate
  • Bachelor's degree preferred
  • 8+ years' experience in a digital marketing or events-related role
  • Holding a Marketing certification is a plus
  • Strong knowledge and understanding of social media channels
  • Understanding of digital marketing with competency in web analytics, SEO, SEM, HTML is a plus
  • Exposure in Salesforce, Pardot or marketing automation tools, WordPress and Adobe InDesign is a plus
  • Experience with events/webinars management and integrated marketing campaigns
  • Ability to deliver under pressure and on tight deadlines
  • Strong interpersonal and presentation skills
  • Exceptional collaboration skills with senior stakeholders, team members and partners
  • Excellent writing skills and an interest in fintech/tech solutions
  • Natural self-starter who possesses a strong attention to detail
  • Culturally sensitive and able to operate with stakeholders across multiple geographies
  • Ability to work independently and consistently with flexible hours across a globally diverse team environment
  • Professional proficiency in Business Communication
Role Specific Competencies
  • Marketing Channels
  • Event Management
  • Digital Marketing Channels
  • Marketing Strategy and Positioning
Contract Duration: 6 months
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
  • Flexible working options based around home and office locations, with flexible working patterns
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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