As the focal point for creative output, you will play a crucial role in the investment trust marketing strategy. Your responsibilities will include collaborating with Portfolio Managers, copywriting and multimedia production agencies, research agencies, media buyers, and internal teams to generate engaging content. You will oversee the production process from conception to distribution, ensuring the content aligns with the marketing strategy and meets compliance requirements. Additionally, you will manage third-party agencies, analyze content performance, report to client Boards, ensure messaging consistency, and contribute to overall marketing strategy and messaging projects.
Your responsibilities include:
• Producing content for retail investors, occasionally focusing on professional investors in private client wealth management.
• Collaborating with the fund management team to incorporate key tactical and strategic messages in the content.
• Ensuring that all produced content is suitable for its intended purpose and is approved by the fund management teams and Compliance.
• Coordinating with the Marketing Assistant and media agency to appropriately distribute content through the company website, email, social media, and third-party partners.
• Identifying and managing logistics for industry event sponsorship opportunities for select trusts.
• Working with the PR Manager to leverage content for editorial purposes and vice versa.
• Meeting targets set by client Boards for content production and ensuring sufficient coverage for all client trusts throughout the year.
• Engaging in proactive planning for content production with the Marketing Assistant and communicating plans to the team, media, and PR agencies.
• Advocating for content production within the department and utilizing the latest and most effective methods for content creation.
• Analyzing content performance and using insights to inform future production and distribution.
• Collaborating closely with other business content production teams to maintain messaging consistency and optimize the use of fund manager resources.
• Performing any additional assigned duties.