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Head of Creative

Standard Chartered Bank
London, United Kingdom
Closing date
Apr 5, 2023

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
Job Summary
We're building a strong Group centre in Corporate Affairs, Brand & Marketing (CABM) to support the Bank's strategy and aspirations and deliver a step change in our communications outcomes. We're doing this by bringing together the specialist teams that protect and strengthen our global brand, reputation and culture, and one of these teams is our new Story Lab.
Story Lab will produce creative and compelling global content, working closely with our Digital Channels team to drive positive engagement with our clients, colleagues and corporate stakeholders across owned, earned and paid channels. Together, the two teams will form an 'integrated storytelling engine' at the heart of the Bank, collaborating with our Insights, Data & Analytics team to measure and optimise content performance against CABM objectives.
The Head of Creative, Story Lab, will be responsible for planning and delivery of visual and dynamic storytelling for internal and external audiences through owned and paid channels. This role will be crucial to ensuring that our corporate narrative and brand are reflected consistently and powerfully across our 'hero' visual content.
Managing external agencies and a team of in-house graphic designers, the Head of Creative will lead on the planning and delivery of visual assets to support key storytelling 'moments' for the Bank - such as major news announcements, content campaigns, financial results, insights reports and events - as well as day-to-day content for our internal and external digital channels. Assets will include videos, user-generated video content, documentary-style films, TV-style studio content, podcasts, animations, banners, PDFs, bespoke digital documents, images, illustrations, infographics and social posts.
A highly creative individual and inspiring people leader, the Head of Creative will oversee the development and delivery of best-in-class visual and creative assets, and act as a mentor, continuously upskilling the team to meet the highest standards of design and production.

  • Work alongside the Head of Content & Planning, the Global Head of Digital Channels and the Global Head of Group Brand Strategy to develop and deliver a global, integrated and multi-channel content strategy in order to strengthen the Bank's brand and reputation
  • Ensure asset production is aligned consistently to our corporate narrative and Brand strategy, working closely with our global Brand team designers and agencies
  • Advise senior Bank stakeholders on excellence in visual design, championing best practice and innovation
  • Act as a proactive and value-adding member of the Story Lab leadership team
  • Plan and oversee delivery of visual assets and productions - including videos, user-generated video content, documentary-style films, TV-style studio reports, podcasts, animations, banners, PDFs, bespoke digital documents, images, graphic design, infographics and social posts - supporting the Story Lab calendar
  • Work with agencies and photographers to develop and manage Story Lab's editorial image library, organising and art directing photo shoots as required
  • Build and maintain strong stakeholder relationships with content creators across the Bank's business, functions and regions, and help ensure an efficient exchange and sharing of visual assets across the organisation
  • Craft and deliver against Story Lab objectives and key results (OKRs), and help to deliver against Group Corporate Affairs and Brand & Marketing (CABM) OKRs
  • Work with external partners and agencies to drive excellence and innovation in the production of visual assets
  • Maintain strong awareness and understanding of the wider business, economic, market and regulatory environment in which the Group operates - as well as the Group's business model and how we operate at a global and regional level
  • Work collaboratively across CABM teams and the wider Bank to ensure a consistent, joined up approach to visual storytelling
  • Manage the production budget, driving efficiency and ensuring projects are resourced appropriately
  • Ensure the Story Lab has access to a panel of best-in-class production vendors for visual assets
  • Manage an effective compliance process for visual assets, including stakeholder approvals and model release forms
People & Talent
  • Set and monitor job descriptions and objectives for direct reports and provide feedback and rewards in line with their performance against those responsibilities and objectives
  • Ensure the provision of ongoing training and development of the production team and ensure all role holders are suitably skilled and qualified for their roles and have effective supervision in place to mitigate risks
  • Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from the team and with risk and control partners
  • Coach and upskill colleagues across the Story Lab team on design and production
  • Support the Global Head, Story Lab to follow up pro-actively on employee engagement (MyVoice) outcomes
Other Responsibilities
  • Help to embed Here for good and the Group's brand and values within the Story Lab team.
  • Relevant years experience in broadcasting, journalism, creative production and/or PR and corporate communications, preferably in financial services
  • Exceptional organisational, planning and project-management skills
  • Exceptional people-leader skills
  • Exceptional creative skills and hands-on experience of graphic design, video and audio production and editing tools
  • Experience of multi-audience, multi-channel content marketing, across all content formats
  • Experience in managing creative, content and video production agencies
  • Audience-focused and insights-led approach to content production
  • Strong interpersonal skills with the ability to network with and influence senior stakeholders in the Bank
  • Adept at exercising good judgment and 'doing the right thing'
  • Able to think fast and work quickly under pressure
  • A self-starter with the ability to take the initiative
  • Strong sense of responsibility and perseverance
  • Courageous and willing to provide constructive challenge to senior leadership
  • Embraces innovation and has a learning mindset
Role Specific Technical Competencies
  • Manage Conduct
  • Manage Risk
  • Manage People
  • Creativity
  • Planning: tactical, strategic
  • Written communications
  • Establishing and maintaining trust
  • Manage projects
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  • In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
  • Flexible working options based around home and office locations, with flexible working patterns
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
  • Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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