Senior Associate - Marketing, Corporate Banking

Business Function

Corporate and Investment Banking provides corporate customers with a full range of commercial banking products and services, including cash management services, current accounts, time deposits, trade finance, working capital finance, term loans and foreign exchange. Through our continued commitment, DBS has cultivated long-standing relationships with its customers in the region that are based on account relationship management, service differentiation, product development and rigorous credit standards.
Responsibilities

• Reporting to VP, IBG Marketing. This role will focus on events management for corporate clients but will also help on other marketing activities related to Greater Bay Area, sustainability, and specific segments and industry sectors.

• Events management - drive end-to-end external client events (both 'insight-led' and hospitality), from concept creation, overall planning, budgeting, stakeholder management, onsite execution to results tracking.
• Greater Bay Area - work closely with business partners (including China onshore and offshore teams and external associations) on brand building, lead acquisition and customer engagement events.
• Sustainability - engage with relationship managers and dial up the bank's sustainability image via internal and external activities.

• Utilize digital marketing and social media to amplify event contents, including WeChat and LinkedIn.
• Partner with Group Strategic Marketing and Communications to shape external perception through interviews, press statements and sponsorships, and to ensure marketing activities are executed in line with regional brand standards.
• Manage client premiums, from production, distribution, stock management to budgeting.
• Undertake continuous analysis of competitive environment and customer trends to ensure effectiveness of branding and marketing strategy.
• Able to make use of data to make informed decisions in optimizing marketing effectiveness across channels (including own media, paid media, online & offline) to maximize marketing ROI.
• Collaborate with stakeholders at all levels and marketing agencies to enhance the branding of DBS Institutional Banking Group.

Experience:

• At least 6+ years of experience in B2B marketing or event planning, preferably in the financial services or related industries.
• A successful track record of developing and delivering successful marketing strategies and customer-centric events.
• Proven ability to manage multiple stakeholders and work towards challenging deadlines while paying attention to details.
• Proven analytical capabilities and a "data-driven" mindset.
• Specific experience in content marketing, digital marketing and social media is an advantage.
• Experience in planning and managing budgets.
• Candidates with less experience will be considered for the role as Associate.

Education / Qualifications:

• Degree holder in Marketing / Business Administration or other related discipline.
• Strategic and creative mindset with can-do attitude.
• Confident with good command of both written and spoken English and Chinese. Mandarin fluency is an advantage.
• Positive personality with the ability to work independently, as well as in a team environment.
• Strong interpersonal and communication skills to work with various internal and external stakeholders.
• Problem-solving and project management capabilities; manage concurrent tasks independently with high accuracy and efficiency.