(ML)Global Head, Private Bank Marketing

Role Responsibilities
Overall

• This is a unique opportunity to contribute to the transformation of Marketing and Communications within the Private Bank business for a global financial company with a significant footprint in the APAC that is building a powerful team to enable the aggressive global growth vision in region.
• This is a "blank slate" opportunity and aid in influencing the image and reputation of this dynamic organisation. The role of Global Head of Private Bank Marketing was added as part of a significant transformation for the CPBB Marketing team. Candidate will have dual responsibilities, reporting directly to the Head of CPBB, CABM and to the Global Head of Affluent Clients, and would hold a significant role on the new senior leadership team, while leading a team of 2-5 people.
• Candidate, will develop and own the marketing strategy, lead the delivery of marketing activities and manage the strategic marketing and communications for the Private Bank, to accelerate business growth.
• Candidate, through engagements with senior stakeholders will further refine the brand proposition, drive awareness and widespread adoption. You will provide leadership to develop and lead a new Private Bank marketing team to provide marketing direction, develop campaigns and track success across the key markets.
• Candidate will be a highly experienced marketer, expert at delivering tailored messaging to a range of audiences and markets, be passionate about the importance of excellent marketing communications and have creative ideas for how the organisation's presence and brand recognition can be further developed to support brand awareness, market penetration and engagement. You will have already held a leadership role, or similar, and be used to managing multiple clients and businesses at one time. You expected to have a proven track record of successful strategy development, delivery, and strong on-ground marketing experience, and be able to hit the ground running in 6 key APAC focus markets, supporting 6 others.
• Candidate will be a senior communication and/or marketing professional, with strong leadership experience and a solid awareness of how to navigate change management for success.

The future team

• Under dynamic new leadership, the team is responsible for building and sustaining our brand leaderships, driving client consideration and engagement, and improving client experience across channels. The team is excited about opportunities to optimise business impact with use of data, analytics and insights, and achieve efficiency, effectiveness and efficacy. Through the use of data, research and insights, the team is expected to stay abreast of market/industry trends and keep evolving the strategies for better outcomes.
• This role will focus on developing, executing and managing marketing strategies, plans and campaigns that will offer frontline teams with opportunities for new sales and deepen existing client relationships. To succeed in this role, the talent is required to have good communication, project and team management skills and the ability to work independently for marketing programs and events and to effectively collaborate and work closely with key partners, including the front office, digital, investment specialists, content, creative, social, business intelligence and compliance teams, and others to create solutions in a dynamic environment.
• The successful candidate should also be data-driven and passionate about digital and innovative marketing ideas to drive quantifiable results to optimise sales impact, client engagement and deepen client relationships.

The role

• The role works closely with the Private Banking Business, subject matter experts (SMEs), and various teams within CABM and Marketing (local, regional and global) to drive, define and own the marketing strategy for Private Bank, in alignment with Group CABM strategy, in direct support of business priorities and accelerating Private Bank business growth.
• Drive and provide oversight of all Private Bank marketing activities and contribute to business and marketing objectives.
• Provide guidance to curate innovative marketing solutions to achieve business objectives with measurable results.
• Set strategy to identify client engagements opportunities and deliver solutions to accelerate business impact.
• Provide guidance on driving awareness and engagement from online to offline and vice versa via different marketing tactics and touchpoints.
• Guide team to build more streamlined and automated processes to more efficiently support Relationship Managers and business partners.
• Define success metrics and evaluate impact of activities to support Private Banking business growth.
• Monitor competitor activity (Both pure-play Private Banks and Universal Banks with Private Banking) and presence to create competitive edges.
• Support team in striving for the best-in-class client engagement and experience.
• Embrace evolving technologies to enable advanced solutions and improve customer experience.
• Advocate on a collaborative culture and establish a high-performing team to achieve common goals.
• Ensure discipline in place for strong governance and risk management.
• Ensure compliance with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines.
• Provide guidance to team in management of relationships with key partners.
• Serve as a major point of accountability for a diverse range of global/regional project delivery.

Budgets and Finances

• Working closely with the Global Head of CABM, CPBB, to manage the Private Banking marketing budget.
• Work closely with CABM and CPBB finance to create one view of the marketing budget.
• Working closely with COO team and finance to ensure budget allocation and prioritisation in line with Private Bank's business priorities.
• Review budget versus spends with key stakeholders regularly to ensure alignment and cost effectiveness.

Skills and experiences required

• We are looking for an individual who is a self-starter, enjoys a diversified team culture and loves to work in a fast-paced environment with a positive attitude, with strength to immediately add significant value to our organisation. Ideal candidate is an all-rounded team player with a positive can-do attitude and is eager to learn and help reimagine how we engage with colleagues, clients and prospects.

People & Leadership

• Lead, develop and manage a team of seasoned professionals to support Private Bank marketing and communications activities.
• Develop strong internal relationships across all markets and business teams to ensure effective partnerships among colleagues across CPBB.
• Ensure all team members have clear objectives, targets and development plans and that there are strong retention plans around key talents and succession plans for key positions.
• Acquire and retain top talent.
• Evaluate current capabilities, identify any gaps and prioritise development activities to ensure that current and future marketing needs are met.
• Ensure teams are structured to foster collaborative working and approaches across markets and central team.
• Develop a stakeholder engagement strategy to maximise relationships with clients, investors, partners and intermediaries.

Reporting structure

• The role will report directly to Global Head of CABM (Consumer, Private and Business Banking).
• The role will manage and be supported by a team of up to 4 staff members, which may be expanded as required.

Risk Management

• Manage marketing standards to reinforce overall SC brand positioning through consistency in tone, manner, look and feel, and gain competitive market advantage.

Governance

• Implement a standardised affluent marketing operating rhythm including market planning, campaign execution, performance tracking and stakeholder engagement model.
• Understand the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group's Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Lead the CPBB Marketing Strategy team to achieve the outcomes set out in the Bank's Conduct Principles. Fair Outcomes for Clients, Financial Crime Compliance, The Right Environment.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

• All Corporate Affairs, Brand and Marketing leaders and teams (global, regional, and local).
• All Affluent and Wealth Management leaders and teams in Consumer, Private and Business Banking (global, regional, and local), especially from Private Bank.
• Third party global agencies.

Our Ideal Candidate

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An advanced degree in Marketing, Business Administration, or a related field is preferred.
• 10+ years of experience in marketing, with a significant portion of that experience preferably within private banking and global financial services.
• Experience leading and managing teams and executing large-scale, global marketing initiatives.
• Proven track record of developing and executing successful marketing campaigns, with a focus on digital marketing.
• High level of independence and positive energy, Responsible and accountable, Respect for diversity of opinions and styles, Flexible in approach.
• Demonstrate business acumen, strong problem solving and organisational skills with the ability to multi-task in a fast-paced environment.
• High degree of intellectual curiosity and capacity to connect the dots, synthesise complex information gathered from disparate sources and drive results under deadline.
• Experienced and can work independently and directly with vendors on campaign and event management from end to end.
• Impeccable integrity: always putting the goals, needs and the organisation's best interests as a highest priority.
• Strong sense of governance to ensure compliance with regulatory and internal requirements.
• An effective team player, with appreciation for the global organisation and the regional synergy; Ability to interact, influence and communicate effectively with all levels of the organisation and across Lines of Businesses.

Role Specific Technical Competencies

• Marketing Strategy and Positioning
• Establishing and Maintaining Trust
• Organisational Communications
• Market Research and Analysis
• Promotion
• Planning: Tactical, Strategic
• Brand Management
• Digital Marketing Channels
• Media Channel Management
• Business Ethics

About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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