Senior Associate, Strategic Business Planning (Marketing), Private Banking

Business Function

DBS' Private Banking offers a one-stop, full-service touch-point for total banking requirements and provides the highest level of personalised banking. We have a team of dedicated, experienced investment advisors who identify opportunities in the various asset classes and employ the best strategies and product vehicles to cater to each client's needs. Coupled with partnerships within the DBS network and with global institutions, we strive to build long-term relationships with our Private Banking clients in Asia by providing them with high quality, timely and extensive wealth management, investment and financial solutions.

Taking part as a key team player of Client Experience & Management team under Strategic Business Planning department, the candidate should adopt client centricity mindset and deepen client understanding to aid building a seamless and world-class client experience and services journeys with DBS' value proposition.

Responsibilities

• Work along with Team Lead to identify and strategize key levers of client engagement campaigns with the purposes of a better client-obsession, data-driven and efficient client journeys and obtain business success
• Drive end-to-end tactical marketing campaigns (such as client acquisition, member-get-member referrals, investment transfer-in) from planning, implementation content development to fulfillment and optimization for PBTPC segments
• Co-ordinate across both agencies and internal stakeholders, including working with internal key product managers, legal and compliance, business analytics and other marketing functions for campaign moderation and execution
• Keep abreast of trends on industry developments and leverage such trends and developments to optimise campaigns
• Facilitate all routine client-related initiative(s) & internal workflow enhancement project(s), include but not limited to Wealth Continuum and re-segmentation, that to to help define strategies for client proposition and engagement journey
• Manage A&P marketing expense, business and budget planning

Requirements

• At least 5 years of relevant experience in banking industry, preferably in segments strategy
• Team player and able to partner and negotiate with cross-functional teams to successfully deliver client needs
• Experience and knowledge of wealth propositions, segment marketing with focus on client segment management
• Highly organized team player with good communications and interpersonal skills with front offices, across x-functional teams, across internal & external, local & regional key stakeholders
• Client centric with strong analytical power, problem identification, solution design, and iterative optimization skills. Result-driven and agile to business change
• Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
• Fluent in spoken and written English and Chinese (Cantonese and Mandarin)
• Bachelor's degree holder

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.