Senior Marketing Manager, Digital Sales

NAB - National Australia Bank
Sydney, Australia
Mar 23, 2023
Apr 07, 2023
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
Job no: 786559
Business unit: Personal Banking
Position location: 2 Park Street
Work type: Permanent Full time, Fixed term Full time
Location: NSW- Sydney CBD
  • Make a genuine difference through the work you do
  • Work in a collaborative and inclusive team environment focussed on Delivery
  • Great steppingstone - own your career path
  • 13 month fixed term/secondment Maternity Leave opportunity
It's more than a career at NAB. It's about more opportunity, more moments to make a difference and more focus on you.

You make NAB. You get it done for our customers and our communities. You're laying the foundations for NAB's future success. Together we'll grow, excel for our customers, and make this a workplace to be proud of.

It's a good time to see what more you can find at NAB as a Senior Marketing Manager, Digital sales, in this exciting 13 month fixed term/secondment opportunity!

The role

The acquisition of Citigroup Australia's consumer business supports NAB's strategic growth ambition for Personal Banking, helping the bank achieve its goals faster as it drives toward being Australia's best Personal Bank. NAB has mobilised an integration team, Project Edge, to support the transition of Citigroup Australia into NAB's Personal Banking Division and the integration of both businesses.

We currently have an exciting opportunity for a Senior Marketing Manager to drive the digital media portfolio, manage budgets and uplift overall acquisition growth. In this role you will lead people, use data analytics, drive best practise media buying and drive your team towards acquisition targets.

Your opportunity

The Senior Marketing Manager, Digital will be responsible for managing the entire digital media practise across the cii branded product division. To do this you will be the main decision maker behind budget and spend across the digital media portfolio and manage the activity of a small team.

The role and day-to-day will include:
  • Managing the Citi Branded division digital media practise
  • Undertake brand marketing and digital media buying activities
  • Build and foster relationships with numerous internal and external stakeholders
  • Overseeing and advising on digital media spend and budgets
  • Running and leading a team towards acquisitions targets and goals
  • Ensuring all marketing activities are compliant and manage risk
  • Using data analytics and data activation to drive best practise
What you will bring:
  • Significant experience managing digital paid media
  • Experience managing and leading a team within marketing
  • In depth understanding of digital media buying
  • Working knowledge in paid search, social media, advertising, and DSP
  • Adept ability to craft business requirements into effective advertising briefs
  • Exposure to using data analytics and web analytics
  • Background in campaign management and optimisation
Experience within banking, digital marketing and products is preferred

A diverse and inclusive workplace works better for everyone

At NAB, we're intent on building a culture we can all be proud of. One based on trust and respect. An uplifting environment where every single one of us feels appreciated and empowered to be our true, authentic selves. A diverse and inclusive workplace where our differences are celebrated, and our contributions are valued. It's a huge part of what makes NAB such a special place to be.

Focus on you

We are committed to delivering a positive experience for our colleagues and a workplace you can be proud of. We support our colleagues to balance their careers and personal life through flexible working arrangements such as hybrid working and job sharing and competitive financial and lifestyle benefits. We invest in our colleagues through world-class development programs (Distinctive Leadership and Career Qualified in Banking), and empower you to learn, grow and pursue exciting career opportunities. For more information, please click here.

Advertised: 20 Feb 2023 6:00 AM AUS Eastern Daylight Time
Closing: 20 Mar 2023 11:55 PM AUS Eastern Daylight Time
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