Vice President, Digital Acquisition Marketing - Wealth & Personal Banking

Job description

Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world's largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC's wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers' needs.

We are currently seeking a high calibre professional to join our team as a Vice President, Digital Acquisition Marketing.

Principal Responsibilities

Insights

• Support the marketing insights function by helping to build and execute a marketing insights roadmap aligned to the company's business priorities, identifying opportunities and areas of improvement for customer propositions, marketing, international, and customer experience teams
• Inform the business on industry, customer, competitor trends
• Support the customer experience team in analysing NPS/customer experience data and trends
• Marketing measurement
• Measure the success of marketing campaigns, support the measurement of return on investment
• Marketing effectiveness of brand and acquisition campaigns
• Support the marketing planning process
• Use multiple datasets like trackers, syndicated studies, digital campaign data, media spending, share of spend to develop business relevant conclusions and effectively communicate them to stakeholders

Requirements

Requirements

• Experience in a wide variety of research methods, qualitative and quantitative; experience managing research projects from end to end
• Able to put together data from multiple sources to tell a story, leveraging data and insights to identify business opportunities and work with internal stakeholders to deliver action plans
• Have a foundational understanding of statistics (driver analysis, marketing mix models, regression, correlation)
• Have a foundational understanding of digital marketing
• Experience in managing external agencies
• Ideally, experience within the banking and finance industry
• Ideally, regional experience - understanding of affluent and high net worth customers/consumes, NRIs, overseas Chinese. Knowledge of trends and consumer behaviour in China, HK, India, Singapore, rest of SEA

To be considered for this role, the relevant rights to work in Singapore is required.

You'll achieve more when you join HSBC.

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.