AVP, Customer Insights & Business Analyst (OSPL)

Responsibilities:

Drives action within the organisation through the provision of timely, accurate and actionable insight to support Business Units in their decision making process.
Identify and deep dive into business problem, drives analytic objectives, develops concrete analytic/problem solving framework, identifies data needs and formulates data solutions, packages, and presents insights to stakeholders at all levels
Conducts advanced quantitative analyses of the marketing effectiveness of campaigns; and builds sophisticated statistical models to segment customers, deepen acquisition and retention strategies, and to lift profitability by improving customer behavior through marketing drivers.
Recommends and deliver projects that directly address key business problems and new marketing opportunities.
Ability to present complicated analytical methodology and results to non-technical audiences
Able to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems.

Qualifications
Skills and Qualifications:

BSc Bachelor's Degree (B.S.) or equivalent in statistics, math, economics, or related scientific/quantitative field
Minimum 5 years of experience in quantitative marketing or business analysis
Strong in SQL, and/or SAS/R/Python
Skilled in MS Office (Word, Access, Excel & PowerPoint)
Excellent written and oral presentation skills are required

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