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Head, Internal Channels (ML)

Standard Chartered Bank
Singapore, Singapore
Closing date
Feb 3, 2023

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Job Function
Marketing and Public Relations
Industry Sector
Finance - General
Employment Type
Full Time
The Role Responsibilities
Job Summary

To develop, own and execute the strategy for the Bank's internal communications digital channels to ensure the timely delivery of relevant and compelling communications content, a logical evolution of an internal audience framework, a reduction in email communications and redundant communications, and the advancement of digital ways to enable feedback, idea-sharing and two-way dialogue in keeping with an inclusive and transparent culture.
  • Lead the introduction of a new primary Employee Communications Application (ECA) as the company's flagship internal channel, managing the successful development of the ECA's capabilities to meet the Banks's specifications.
  • Lead work to assess the rest of the current internal communications channel suite to determine the appropriate future state channel mix following an assessment of needs by audience-including making determinations about whether to retire or keep existing channels (and if they are kept, whether they require changes in functionality or use), overseeing change management to communicators across Corporate Affairs, Brand and Marketing (CABM) and the company, and determining what resources are required to support the new channel strategy.
  • Continuously evolve and improve the internal digital channels strategy and execution once it reaches "business as usual" state with a go forward channel mix, appropriate for the Bank's employee segments, in place.
  • Lead editorial planning for the internal channels, using best practices for content formats, volume and pacing, to deploy global content created by the global content team as well as other communications teams in the People & Culture Communications team, the Corporate Affairs & Brand team, and other parts of CABM.
  • Adapt global content from other sources to be appropriate and relevant for deployment through internal channels, and where necessary, lead the creation of global internal content to be deployed via the internal digital channel suite.
  • Lead a shared services function that provides delivery support for global internal communications as well as function-to-function and business-to-business internal communications. This delivery support includes but is not limited to distribution list creation, content publishing, and email staging.
  • Accountable to risk control owners and/or Group policy owners for the implementation of policies and control standards set by them, ensuring compliance, and operating within risk tolerance and risk appetite and building a culture of good conduct.
People & Talent
  • Build a team that can drive an internal communications channel strategy that is data-driven, modern, innovative and allows for employee engagement with creative and compelling content.
  • Build a team culture that values collaboration and cross-team ways of working-a team with members that connect dots and think horizontally rather than within the team's vertical.
  • Ensure team members have internal communications channels best practices knowledge and aptitude for effective planning and execution.
  • Ensure team members have strong verbal and writing skills, where appropriate.
  • Ensure the provision of ongoing training and development of people and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks.
  • Employ, engage and retain high quality people, with succession planning for critical roles.
  • Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from the team and work in collaboration with risk and control partners.
Risk Management
  • Identify, report and escalate issues, risks, business intelligence to leadership.
  • Ensure that tone of voice, messaging, and behaviours are aligned with the corporate narrative when we engage and communicate internally.
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
  • Achieve the outcomes set out in the Bank's Conduct Principles. Fair Outcomes for Clients, Effective Financial Markets, Financial Crime Compliance, The Right Environment.
  • Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key stakeholders
  • Function and Group employees
  • Other Digital Channels teams
  • Story Lab
  • Other CABM teams
Other Responsibilities
  • Serve on People & Culture Communications and Corporate Affairs & Brand and CABM working groups and committees as needed.
  • Take on special assignments to support CABM priorities as needed.
Our Ideal Candidate
  • 11+ years of experience in Effective Communications
  • Experience creating compelling and creative internal communications.
  • Experience deployment content in various formats via internal channels (written narrative, infographic, video, podcast, livestream).
  • Experience in a financial institution or global corporation of setting and delivering proactive communications strategies.
  • The ability to think through desired outcomes of communications strategies and tactics.
  • The ability to identify potential reputation or culture risk from a function's strategies, programs or communications, and to raise these concerns effectively.
  • A track record of creating and developing content to support or enhance a strategy/narrative.
  • Understanding of internal and external content strategies and communications channels, including social media channels.
  • Excellent written and verbal communication skills.
  • Experience in corporate communications, PR and/or journalism.
  • Flexibility to work in high-pressure environments.
  • Ability to develop effective and collaborative working relationships.
  • Experience managing multiple stakeholders, including senior management and third-party vendors, across multiple locations.
  • People management experience is a bonus.
Role Specific Technical Competencies
  • Consulting
  • Effective Communications
  • Establishing and Maintaining Trust
  • Written Communications
  • Data Gathering and Analysis
  • Business Ethics
  • Planning: Tactical, Strategic
  • Organizational Communications
  • Manage Change
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
  • Flexible working options based around home and office locations, with flexible working patterns
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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