Marketing Data Scientist Vice President

Overview

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Sept. 30, 2022, BNY Mellon had $42.2 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It's an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

The Marketing Data Scientist will be responsible for driving analytics projects across key channels that we utilize to engage clients include the website, email, paid and owned digital and events. This is a key role will sit in our data and analytics center of excellence, to deliver actionable insights and drive business results globally across marketing and communication. This is an exciting opportunity to play a key role in expanding the analytics reach to drive greater data and measurement capabilities. We're looking for candidates with strong experience in developing strategic reporting and driving growth through data driven insights.

There will be the opportunity to leverage our growing world-class data infrastructure and collaborate with a global community of data analysts. This role will be participating in significant strategic cross-functional collaboration and working with global teams and vendors.

You will work with business stakeholders, engineers, communication and marketing teams to do hands on design and deployment of new analytics dashboard supporting tactical and strategic marketing and communication decisions. We're also looking for thought leaders who can help guide and teach our marketers how to effectively use data to maximize effectiveness. This role will help guide our thinking in global marketing investments and supply the data needed to make informed strategic marketing decisions on planning, investments and campaign initiatives.

Key responsibilities include the following

• Lead analyses aimed at understanding the true impact of marketing efforts on revenue drivers, including but not limited to multi-touch-attribution and media mix modeling efforts
• Lead data science/advanced analytics projects including cross-sell segmentation, propensity modeling, next-best action models to improve conversion rates
• Drive the development of testing roadmaps aimed at understanding the true incremental impact of our online & offline marketing channels; both overall and at a segment level
• Automate data ingestion from various first and third-party data sources, synthesize data, perform QA to ensure data accuracy in order to drive insights that will support business growth
• Implement innovative new approaches to improve marketing strategy through data collection and mixing to find greater insights
• Lead marketing data and analytics insight generation, strategic initiatives, design test plans, create segmentation, dashboards, drive personalization and obtain cross-functional alignment to create greater business intelligence
• Incorporate on-us and off-us, offline and online data to create a 360 view of our prospects and existing client activity to drive more relevant, timely & personalized communications
• Partner with cross-functional teams to inform budget allocation decisions across marketing channels and to drive increased transparency around marketing performance
• Build close interactions with business units, the digital team and support their growth targets via understanding business needs & providing concise, insightful & timely analyses around key business trends
• Create self-service dashboards, training, guidelines and governance that provide data driven marketing insights within Adobe Analytics including. Provide self-help guides on data usage, dashboard usage and benchmarking for Adobe analytics on our website and social channels
• Develop a deep understanding of B-to-B marketing strategies and lead analytics for strategic global campaigns to guide effectiveness and efficiency
• Play a leading role in advancing marketing data maturity through partnering with the enterprise data management teams

A successful candidate should ideally have these qualifications

• BS or Master's degree in analytics or a data degree preferred
• 12-15+ years in marketing, website, social media and business analytics with a proven track record of delivering results
• Great communicator who can articulate the value of data to drive strategy and can clearly convey complex data to stakeholders
• Experience with the development of performance dashboards on website analytics dashboards such as Adobe Analytics, Google Analytics or Heap
• Prior experience with data visualization tools like Power BI or Tableau
• Experience ingesting & integrating data from various first and thirdp-party data sources, experience with Alteryx preferred
• Basic understanding of major digital media channels data such as SEO, paid social, email, social media, events, website both earned, owned and paid
• Persuasive verbal and written communications skills; with high intellectual curiosity and work ethic

Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.