Vice President / Assistant Vice President,Specialist, Customer Segment, Consumer Banking

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities

• Execute business strategies to improve portfolio quality and profitability of the Bank's target customers
• Assist to lead different segment portfolio and cross-team projects/campaigns to maximize business revenue
• Implement effective marketing plans as measured by the growth of quality customer base, portfolio balance, product penetration and customer revenue
• Responsible to develop and build a customer-centric E2E segment journey and contextual nudges to address customers' needs grow customers' satisfaction
• Use data-driven approach to help review all marketing campaigns to maximize business growth

Accountabilities

• Responsible to formulate and launch all portfolio and retention marketing campaigns/programmes to expand customer portfolio and gate qualified customers to maximize total product penetration and revenue
• Prepare campaign evaluation reports to access campaign effectiveness and provide recommendations
• Work within the team to explore sub-segment/micro-segment strategy to develop tailor-made campaigns/offers to deepen portfolio engagement and simulate cross-selling investment and insurance opportunities
• Use data analysis, summarize findings and develop recommendations for management decision which drive impacts to the business
• Liaise with related business unites, branches and channels to ensure all marketing campaigns and initiatives are properly deployed
• Establish effective relationship and ensure smooth communication with both internal and external stakeholders
• Ensure smooth implementation of marketing campaigns; operations, workflows and processes are effective, and adhere to compliance with internal and external guidelines
• Provide support to supervisor on any projects related to regional or other business new initiatives

Requirements

• Degree holder with major in Business Administration, Finance, Economics, Marketing or other related discipline
• At least 5 to 7 years of solid working experience in banking or financial industry, preferrable in Affluent/Mass Segment Management, and/or Product Marketing
• Sound knowledge in Consumer Banking Business
• Strong independence, proactive, flexible with passion to make things happen
• Can-do attitude, self-motivated, result-driven and able to work under pressure with multiple deadlines
• Willing to take up any new and ad-hoc tasks that assigned anytime
• Good team player with strong communication and interpersonal skill
• Good command of both written and spoken English and Chinses
• Conversant with PC application including MS Excel, PowerPoint and Word

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.