Business Strategy Manager / Senior Business Strategy Manager, Commercial Banking
- Employer
- Bank Of China (Hong Kong) Limited
- Location
- Hong Kong, Hong Kong
- Salary
- Competitive
- Closing date
- Jan 8, 2023
View more
- Job Function
- Banking
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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Responsibilities:
Requirements:
- Develop and execute proactive marketing strategies and promotions to help promote the brand image to support business goals in commercial banking via efficient promotion channel mix
- Analyze market trend as well as competitors' business and marketing activities for management reference
- Monitor and evaluate marketing campaigns' effectiveness to ensure alignment of the business goals and formulate improvement plans
- Work with various internal and external stakeholders to ensure smooth execution of marketing campaigns
- Draft / edit press release and promotion materials, provide internal reports and presentation materials.
Requirements:
- Degree holder with major in Marketing, Business Administration, Finance, Journalism and Communication or related discipline
- At least 3 years working experience in marketing, brand or product promotion, media etc, with banking experience or relevant financial knowledge is an advantage (for Senior Business Strategy Manager position, at least 5 years working experience is required)
- Familiar with New Media and Digital marketing
- Innovative, analytical, independent and attentive to details
- Strong communication, writing and editing skills
- Excellent command of both written and spoken English and Chinese. Fluency in Putonghua is an advantage
- Familiar with computer software e.g. MS Word, Excel, PowerPoint. Knowledge of Photoshop is an advantage
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