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Business Strategy Manager / Senior Business Strategy Manager, Commercial Banking

Employer
Bank Of China (Hong Kong) Limited
Location
Hong Kong, Hong Kong
Salary
Competitive
Closing date
Jan 8, 2023

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Job Function
Banking
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Responsibilities:
  • Develop and execute proactive marketing strategies and promotions to help promote the brand image to support business goals in commercial banking via efficient promotion channel mix
  • Analyze market trend as well as competitors' business and marketing activities for management reference
  • Monitor and evaluate marketing campaigns' effectiveness to ensure alignment of the business goals and formulate improvement plans
  • Work with various internal and external stakeholders to ensure smooth execution of marketing campaigns
  • Draft / edit press release and promotion materials, provide internal reports and presentation materials.

Requirements:
  • Degree holder with major in Marketing, Business Administration, Finance, Journalism and Communication or related discipline
  • At least 3 years working experience in marketing, brand or product promotion, media etc, with banking experience or relevant financial knowledge is an advantage (for Senior Business Strategy Manager position, at least 5 years working experience is required)
  • Familiar with New Media and Digital marketing
  • Innovative, analytical, independent and attentive to details
  • Strong communication, writing and editing skills
  • Excellent command of both written and spoken English and Chinese. Fluency in Putonghua is an advantage
  • Familiar with computer software e.g. MS Word, Excel, PowerPoint. Knowledge of Photoshop is an advantage

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