Business Strategy Manager / Senior Business Strategy Manager, Commercial Banking

Employer
Bank Of China (Hong Kong) Limited
Location
Hong Kong, Hong Kong
Salary
Competitive
Posted
Jan 05, 2023
Closes
Jan 08, 2023
Ref
18026566
Job Function
Banking
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Responsibilities:
  • Develop and execute proactive marketing strategies and promotions to help promote the brand image to support business goals in commercial banking via efficient promotion channel mix
  • Analyze market trend as well as competitors' business and marketing activities for management reference
  • Monitor and evaluate marketing campaigns' effectiveness to ensure alignment of the business goals and formulate improvement plans
  • Work with various internal and external stakeholders to ensure smooth execution of marketing campaigns
  • Draft / edit press release and promotion materials, provide internal reports and presentation materials.

Requirements:
  • Degree holder with major in Marketing, Business Administration, Finance, Journalism and Communication or related discipline
  • At least 3 years working experience in marketing, brand or product promotion, media etc, with banking experience or relevant financial knowledge is an advantage (for Senior Business Strategy Manager position, at least 5 years working experience is required)
  • Familiar with New Media and Digital marketing
  • Innovative, analytical, independent and attentive to details
  • Strong communication, writing and editing skills
  • Excellent command of both written and spoken English and Chinese. Fluency in Putonghua is an advantage
  • Familiar with computer software e.g. MS Word, Excel, PowerPoint. Knowledge of Photoshop is an advantage
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