Data & Platforms Marketing Manager

Employer
BNY Mellon
Location
Boston, USA
Salary
Competitive
Posted
Dec 04, 2022
Closes
Dec 17, 2022
Ref
18008221
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Overview

Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Sept. 30, 2022, BNY Mellon had $42.2 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It's an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry .

Role description and opportunities

BNY Mellon is a leading provider of Data and Platform Solutions to a large, diverse global client base. Our business has $40 Trillion+ Data Under Management. We are at the forefront of collaborating and investing in the development of new technologies and digital solutions. Scaling these and other new products is a core part of BNY Mellon's growth strategy.

As part of the Securities Services & Digital business' Asset Servicing group, the Data & Platforms (DPS) Marketing Manager will lead all strategic-marketing efforts and drive outstanding customer focus. This individual will play a leadership role on the team and will work across functions to design, develop, execute and measure integrated global marketing campaigns. This leader will be a partner that provides leadership and direction in support of the objectives of the Data & Platforms Solutions business. The Marketing Manager will develop marketing strategies, key messaging, and value propositions for both DPS products but also support for fitting data and analytics into the broader Asset Servicing value proposition. The role will report to the Head of Asset Servicing and Digital Solution marketing.

Key Responsibilities:
  • Work closely with line of business product management and sales on global integrated marketing campaigns to support business objectives
  • Successfully partner with the Marketing COE team to execute marketing programs through all marketing channels
  • Develop marketing strategy and programs, including key marketing campaigns to achieve commercial objectives
  • Partner with content teams to ensure the delivery of high-quality sales enablement tools and materials for key segments
  • Ensure, through data driven insights, that the global marketing campaigns are successful and deliver high impact and support commercial objectives
  • Leverage client insights, understanding of marketplace, competitive dynamics, and other data to influence business growth strategies and inform marketing decision-making
  • Manage the financial resources of the area, ensuring adherence to budget and management of expenses
  • Coordinate PR coverage where relevant for launches or other major events


A successful candidate should ideally have these qualifications
  • Keen understanding of Institutional Investors - Asset Managers, Asset Owners, and Hedge Funds and various buyer personas in those segments is highly desirable
  • Commercially minded, focused on ensuring the marketing programs have a material business impact and deep experience working with sales management and sellers to realize commercial ambition
  • Demonstrated experience effectively influencing both business and marketing stakeholders simultaneously to achieve desired marketing and business outcomes
  • Possess both strategic and effective marketing and communication skills to help drive projects with key stakeholders
  • Demonstrated ability to work effectively in a fast paced, results-driven, team-oriented environment
  • Energetic, positive mindset with excellent analytical skills
  • Bachelor's degree or the equivalent combination of education and work experience preferred
  • 10+ years of total work experience within financial services, advertising, marketing industry is preferred


Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
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