Integrated Marketing Manager

PIMCO is a global leader in active fixed income. With our launch in 1971 in Newport Beach, California, PIMCO introduced investors to a total return approach to fixed income investing. In the 50+ years since, we have worked relentlessly to help millions of investors pursue their objectives - regardless of shifting marketing conditions. As active investors, our goal is not just to find opportunities, but to create them. To this end, we remain firmly committed to the pursuit of our mission: delivering superior investment returns, solutions, and service to our clients.

Since 1971, our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader and trusted advisor to our clients.

POSITION DESCRIPTION
The Integrated Marketing and Customer Journeys team is looking for an Integrated Marketing Manager to support a global shift to full funnel lifecycle marketing initiatives. In this role, you will have the opportunity to lead the development of integrated customer journeys that drive engagement across the entire customer lifecycle. We are looking for an individual with prior B2B campaign, integrated marketing and conversion experience to lead large end-to-end lifecycle strategies. This is a unique opportunity for a highly motivated Marketer to be a trailblazer toward the organization's future and support an exciting shift to full funnel marketing.

Core team beliefs:

• Be curious, ask questions, do our best and be willing to fail fast.
• Be authentic, honest and respectful to others.
• Focus on customer value and business outcomes over activity and outputs.
• Deliver value early and often over waiting for perfection.
• Learn through experiments and data over opinions and conventions.
• Prioritize cross-functional collaboration over silos and hierarchies.
• Respond to change over following a static plan.

Responsibilities:

• You will be a core part of an exciting shift from email blasts to full funnel lifecycle marketing. With the support of an agile POD you will provide regular reporting to senior leadership on progress and upcoming projects to drive adoption of integrated customer journeys globally.
• Define multi-channel strategy and create integrated journeys across all parts of the marketing funnel from brand awareness through conversion and customer retention, to cross sell and upsell stages to help improve customer experience and drive engagement.
• Play a leadership role using data analysis and consumer insights to advise marketing programs, end-to-end client journeys, future state hypothesis and business opportunity exploration.
• Develop and scale digital B2B programs aimed at meeting key customer needs and driving intended customer actions across acquisitions, onboarding, growth and retention stages of a customer's lifecycle.
• Design and execute product triggers & feature activation plans into lifecycle marketing experiences, working closely with Global Digital Product, Product Marketing, Channel Marketing, Sales and Technology organizations.
• Run all aspects of program execution (planning, intake / scoping, production / activation, creative review process, measurement, optimization) working cross-department in an agile way to continuously drive value.
• Own key engagement metrics that predict conversion, retention and/or churn. Work with the marketing data team to evolve journey metrics and support a shift from performance data based in activities toward a full funnel performance KPIs (velocity, volume, value).
• Analyze competitive market to identify unmet consumer needs and determine differentiated value propositions to drive funnel optimization.
• Partner with Product Marketing and Content Team to develop messaging and marketing content for product awareness, education, expertise and demand generation.
• Analyze performance and consistently A/B test against KPIs: funnel & lifecycle metrics, NPS, and LTV. Share performance openly with the broader org. to drive continuous improvement.
• Follow the Agile SCRUM framework to create a culture of transparency, inspection, adaptation, and prioritize adding customer value quickly. Use Jira to update work, attend weekly agile ceremonies with POD.

REQUIREMENTS
What you'll bring

• 5+ years of experience leading large integrated full funnel B2B marketing programs across channels.
• Experience running and optimizing inbound and outbound strategy to create end-to-end customer journeys across the entire lifecycle and across multiple channels (email, paid media, web personalization, social, etc.)
• An analytical approach to decision making, both in day-to-day management and in making strategic trade-offs. Intellectually curious and appreciate learning new skills and capabilities (e.g. agile principles). Results-oriented; takes steps to ensure programs are rooted in business impact versus activities.
• Enjoy deriving actionable customer insights from research and data analysis to inform new hypotheses, opportunity exploration, business case development, differentiated marketing strategies, and program execution.
• Relentlessly customer centric with demonstrated expertise at driving funnel optimization by connecting data ecosystems to develop fully integrated cross-channel journeys.
• Experience orchestrating multi-channel integrated journeys using marketing automation, and CRM with a keen interest in MarTech and ensuring best practices in automation.
• Execution excellence and a track record of marketing impact and leading with influence.
• Experience with A/B testing or other types of experimentation, and impact estimation/analysis to consistently evolve customer experiences.
• Experience with the Agile marketing and the SCRUM framework - is an added benefit.

Equal Employment Opportunity and Affirmative Action Statement

PIMCO recruits and hires qualified candidates without regard to race, national origin, ancestry, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender (including gender identity and expression), age, military or veteran status, disability (physical or mental), any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other basis such as medical condition, or marital status under applicable laws.

Applicants with Disabilities

PIMCO is an Equal Employment Opportunity/Affirmative Action employer. We provide reasonable accommodation for qualified individuals with disabilities, including veterans, in job application procedures. If you have any difficulty using our online system due to a disability and you would like to request an accommodation, you may contact us at 949-720-7744 and leave a message. This is a dedicated line designed exclusively to assist job seekers with disabilities to apply online. Only messages left for this purpose will be considered. A response to your request may take up to two business days.