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AVP, Lead Campaign Data/Business Analyst, Consumer Banking

DBS Bank Limited
Singapore, Singapore
Closing date
Dec 2, 2022

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time
DBS. Living, Breathing Asia.

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realize their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job description

  • Solution design/process setup for campaign management transformation program
  • Lead implementation of marketing initiatives or enhancements using marketing automation technologies (HCL Unica, Unscramble) in coordination with different stakeholders
  • Present regular project updates to higher management and share progress, blockers, risks, and mitigation plan
  • Participate in requirement gathering, analysis, mapping complex requirements to marketing automation system
  • Coordinate with the Business and Project team to conduct User Acceptance Testing (UAT) of marketing initiatives
  • Lead in preparation and execution of test cases in UAT, Functional testing, User Acceptance Validation and Live verification in Prod environment
  • Lead deploying/executing configurations from UAT to Production environment
  • Maintain detailed documentation on campaign processes in Confluence and conduct knowledge sharing sessions for the BAU team on new processes
  • Address any operational challenges that may come up after project is live in Production
  • Lead required testing for any changes in upstream/downstream systems impacting marketing campaigns
  • Closely work with Campaign teams on refining BAU campaign processes and facilitate solutions
  • Engagement with Tech and business stakeholders on automating campaign processes and reporting to minimize manual intervention and ensure smooth execution of automated jobs
  • Engagement with Tech on optimizing Campaign processes to reduce turnaround time for campaign execution
  • Provide campaign design assistance and other technical support to the Campaign team in support of campaign development
Functional skill set:
  • Relevant working experience in financial services, campaign delivery, data management and analytics
  • Strong communication and presentation skills
  • A team player with excellent analytical and project management skills
  • Self-starter and willing to explore new technologies
  • Influencing and building relationships, collaboratively resolving issues and conflicts
  • Attention to detail in managing large, complex projects across departments
Technical skill set:
  • Knowledge and experience in MarTech platforms (Unica) and how they integrate with downstream channel systems
  • Strong knowledge on Unica products - HCL campaign, Interact
  • Understanding on campaign system tables
  • Strong SQL skills to query large sets of data
  • Maintenance of Interactive sessions and strategies
  • Maintenance of campaign session flowcharts and strategic segments
  • Troubleshoot campaign related issues faced by the team and raise to Tech team
  • Documentation of project related information and campaign processes in Confluence
  • Knowledge of Big data architecture would be an advantage

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