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Product Marketing Manager - Alternatives

Goodman Masson
London, United Kingdom
GBP70000 - GBP80000 per annum
Closing date
Feb 20, 2024

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Job Function
Industry Sector
Finance - General
Employment Type
Full Time
The role is part of the Global Product Marketing team, with regional teams in EMEA, APAC and the Americas. Global Product Marketing is a Centre of Excellence team, within the larger Global Marketing function. Center of Excellence includes teams dedicated to content creation, content management, digital marketing, and design.

This role requires the ability to establish very strong working relationships across functions and geographies. The successful candidate will partner closely with our Product Marketing Team globally, particularly with our Americas Product Marketing Manager who leads our Alternatives efforts. The two roles will collaborate to plan, develop & deliver a toolkit of materials for our Alternatives Focus Funds & ensure our materials resonate with European investors and meets European regulatory requirements.

Key responsibilities include:

Product Toolkits

• Devise and deliver timely product marketing toolkits (e.g. sales presentations, profiles, web pages, emails, videos) that position our products in a compelling way in Europe and help progress the sales process.

• Ensure all marketing messages and toolkit items are approved on time by key stakeholders and that they meet all regional marketing compliance/regulatory requirements.

Campaign Leadership

• Partner with the Marketing Strategist leading our Alternatives effort in EMEA & provide guidance and expert input into the development of marketing activities to promote our alternative investment products in Europe, including content, events, PR, social & comms.

Competitor and Market Analysis

• Conduct competitor and market analysis to identify unique angles to leverage when devising key marketing messages.

Stakeholder Management

• Collaborate closely with Product Management, Investment Teams, Compliance, Reporting, Sales and Marketing globally when developing the product marketing toolkit items and inputting into campaigns.

• Ensure all relevant parties are kept up to date about the progress of the materials being produced.


• Regularly monitor the use and impact of toolkit items to identify ways to improve in future.


The ideal candidate will possess the following qualifications:
  • Extensive experience in Alternative investments.
  • Deep understanding of the European sales and marketing regulatory rules for alternative investment products, specifically for Private Equity/Debt.
  • Great appreciation of the sales process/investor journey for alternative investment products.
  • Expertise in the European alternative investment product market landscape.
  • Experience of working with product management, sales, and investment teams.
  • Ability to provide meaningful and actionable insights into competitor and industry trends.
  • Ability to collaborate with and positively influence stakeholders across functions and regions.
  • Proven ability to manage multiple demanding workstreams simultaneously and to be able to successfully manage changing deadlines.
  • Strong communication skills, especially written, verbal and presentations.
  • Strong ability to acknowledge and adapt to diverse styles, cultures and languages.
  • Creative & ability for story-telling & visualization of key product messages.
  • Excellent attention to detail.
  • Multiple language speaker a plus

In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.

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