Customer Marketing Manager

Employer
S&P Global
Location
Houston, USA
Salary
Competitive
Posted
Sep 29, 2022
Closes
Oct 14, 2022
Ref
17095330
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
S&P Global Commodity Insights
Role: Regional Customer Marketing Manager, Americas

Grade ( relevant for internal applicants only ): 9

Location: Houston/Calgary

As a Regional Customer Marketing Manager for the Americas region, you will play a key role in conceptualizing, developing, prioritizing, and delivering compelling marketing strategies/plans while working alongside commercial stakeholders and functional marketing teams to accelerate lead conversion and market share in existing customer base as well as net new accounts. You will be responsible for owning end-to-end marketing plans and budget, from prospect acquisition to engagement to conversion via a tactical marketing mix including events, email marketing, social media, and digital platforms. In this role, you will identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.

Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage a number of simultaneous tasks, projects, and stakeholders while remaining calm and focused are also key factors to successful performance.

The Team: The Americas regional Customer Marketing team is responsible for creating and implementing comprehensive marketing plans to achieve assigned objectives. These objectives can include regional demand generation programs, retention campaigns, ABM activities, and other customer-facing initiatives. You will partner closely with other functional teams including marketing, product, commercial sales, and content to achieve your goals.

The Impact: S&P Global Commodity insights provide market-driven insights to the energy and commodities industries. As Regional Customer Marketing Manager, you will use data to inform strategy and drive execution for accelerating pipeline through inbound and outbound marketing tactics. Through our campaigns, we connect, engage, educate, and drive to select the portfolio of Commodity Insights products and services. The regional marketers actively contribute to commercial business goals and objectives.

What's in it for you:
  • Opportunity to shine as a strong individual contributor within our customer marketing team through ownership of in and outbound marketing strategies.
  • Freedom to explore and test new tactics and strategies within a multi-touch marketing mix
  • Gain experience by working with a dynamic team in a role that is fast-paced and fun
  • Professional and personal development from specific training and on-the-job experience
Responsibilities:
  • Develop and deploy strategic account-based marketing plans across multiple tactics, including events, email, content syndication, display ads, and social media channels.
  • Plan, organize, manage and execute customer-centric events
  • Collaborate across business teams, as well as extended marketing teams to plan and deliver integrated marketing initiatives that generate demand, portfolio awareness, and overall market share
  • Monitor success and budgets, and contribute to achieving business and revenue growth targets
  • Develop and implement inbound customer experiences focused on pipeline acceleration and demand generation, as well as related activities in online, social, telemarketing, engagement, and nurturing customer journeys
  • Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, and processes; be aware of latest lead, audience, and content-led customer acquisition advancements
  • Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that brand standards and identity guidelines are adhered to, and stay focused on KPIs and metrics for each campaign
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools
  • Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
What We're Looking For:
Basic requirements:
  • Minimum of 5 years of B2B marketing experience with a focus on direct marketing
  • Sales cycle, lead life cycle, and account-based marketing knowledge, including demand creation and pipeline contribution/acceleration
  • Demonstrated ability to create and develop strategies through integrated inbound/outbound marketing campaigns, including marketing tactical mix; physical and virtual events, social and digital marketing to meet identified objectives and outcomes
  • Knowledge and experience using key business applications, including Microsoft Office, Sharepoint, SalesForce, Marketo, and HTML a plus
  • Proven track record of successful online marketing campaigns and experiments -- owning campaign performance and adjusting tactics to meet goals and budgets.
  • Excellent analytical and quantitative skills, ability to turn analysis into actionable items and to use data to optimize day-to-day performance.
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • A customer-centric attitude and the motivation to work entrepreneurially on a regional marketing team.
Preferred Requirements:
  • Experience with any of the large ad platforms: Facebook, Google, YouTube.
  • Deeper knowledge and interest in social media and digital marketing platforms
  • Experience in building and managing customer data (targeting, segmentation, campaign sizing, propensity modeling)
  • Industry knowledge - Energy & Commodities markets.
  • Ability to demonstrate track record of success in all key areas of responsibility.
About Company Statement:
S&P Global Commodity Insights

At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.
We're a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress.

Vital to navigating Energy Transition, S&P Global Commodity Insights coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.
S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/commodity-insights

S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.co m.

Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $58,300 to $88,480 . Base salary ranges may vary by geographic location.
In addition to base compensation, this role is eligible for an annual incentive plan.

This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires .

Equal Opportunity Employer:

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

-----------------------------------------------------------

Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.

-----------------------------------------------------------

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)

Job ID: 277197
Posted On: 2022-09-27
Location: Houston, Texas, United States
  • You need to sign in to save