Senior Marketing and Client Strategy Associate

Employer
Hashkey Digital Asset Group Limited
Location
Hong Kong, Hong Kong
Salary
NA
Posted
Sep 23, 2022
Closes
Oct 23, 2022
Ref
16995064
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Job Responsibilities:
  • Contribute to the creation of HashKey's 's evolving brand story by continuously performing extensive market research and analysis of the blockchain and digital asset space to create and maintain an efficient marketing strategy in sync with the firm's business model.
  • Manage the flow of content production including copywriting, producing, proofreading and editing.
  • Create well-researched, high-quality SEO-friendly English and Chinese short-form and long-form content tailored to our business objectives by implementing best practices and hence growing audience and traffic to our website
  • Promote key spokespersons representing HashKey with a focus of identifying interesting narratives and story angles
  • Translate existing English content into Simplified Chinese as well as Traditional Chinese and vice versa
  • Work with internal business stakeholders to execute marketing campaigns and plans that drive relationships, adoption, scale, and revenue.
  • Production of multi-media content of different formats in conjunction with client needs and company goals to engage in the community including written, video, and podcast amongst others.
  • Collaborate closely with other Marketing team members and should be able to handle various ad hoc projects under a tight schedule.
  • Work with compliance and business teams on the execution of content and marketing initiatives. Monitor and flag to management on potential risks as well as take risk-mitigating actions in a timely manner.


Requirements:
  • Education: Degree holder in Marketing, Communications, English, Media, Journalism or any related disciplines
  • Years of Experience: 2-3 years (preferably experience in copywriting, technical writing or content creation)
  • Excellent command of written and spoken English and Chinese (both Hong Kong and Mainland Chinese styles)
  • Sufficient understanding of finance and the blockchain and digital asset ecosystems, as well as relevant trends and market updates
  • Good analytical, critical thinking and organisation skills
  • Graphic design skills and experience in working in creative tools is a plus

Join us in our mission to make a lasting contribution to the digital asset community!
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