AVP, Marketing and Communications, Consumer Banking
- Employer
- DBS Bank (Hong Kong) Limited
- Location
- Hong Kong, Hong Kong
- Salary
- Competitive
- Closing date
- Oct 13, 2022
View more
- Job Function
- Marketing and Public Relations
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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Business Function
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits such as CASA and Time Deposits , investments such as UT, Bonds, ELI and other structured products, Life insurance such as endowment plans & premium financing products, and loans such as Multi-Revolving Term Loan (MRTL) , to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits such as CASA and Time Deposits , investments such as UT, Bonds, ELI and other structured products, Life insurance such as endowment plans & premium financing products, and loans such as Multi-Revolving Term Loan (MRTL) , to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities
- Develop integrated marketing campaigns and promotions effectively focusing on credit cards and Card+ app
- Plan and execute campaigns, promotions and events for customer acquisition, usage and engagement
- Manage vendors (such as creative & media agencies, design houses etc.) to execute marketing campaigns and promotions (including above-the-line, below-the-line, POS materials, events and social media) that are delivered in high quality and timely manner
- Maintain a good tracking system for post-program evaluation; work with business team to measure ROI from key campaigns and promotions, and develop strategies to increase marketing ROI
- Analyze data, by having routine analysis of key competitors' marketing activities, develop strategies & recommended solutions to the business in terms of brand building and acquisition
- Manage advertising and promotion payment timely and accurately
- Participate in HO squad meetings to contribute marketing ideas and strive to achieve business results
- Support credit card and card loan teams to deliver business KPI
- •Manage the process of value proposition for various products, source and manage agencies as required for different projects
- •Manage campaign budget & timeline to ensure all campaigns are delivered on time and within budget
- 10 years or above experience in marketing discipline in banking or finance industry preferred
- University graduate with degree in Business, Marketing, PR or Communications
- Experience in integrated campaigns planning and execution with a good understanding of digital marketing and analytics
- Experience in team leadership and stakeholder management
- Product knowledge of credit card and personal loan is preferred but not necessary
- Agency management including writing agency brief, creative judgement and media planning
- Manage social media accounts with vendors for brand building/ acquisition and engagement
- Creative minded, detail-oriented and good project management & presentation skills
- Attention to details and a team player
- Manage campaign budget planning
- Excellent command in written and spoken English and Chinese
- Branding and research skills
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.
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