Associate, US & Canada Institutional Marketing

New York, USA
Sep 23, 2022
Oct 01, 2022
Industry Sector
Finance - General
Employment Type
Full Time

About this role

Within the BlackRock's Institutional Business, our marketing team is a leader in developing integrated programs and channel strategies that drive stakeholder engagement, position BlackRock as a solutions provider and drive commercial results. The U.S. and Canada Institutional Marketing team's mission is to embrace innovation and deliver diverse perspectives to help institutional clients (pensions, endowments, family office, foundations and other B2B organizations) navigate markets and uncertainty so they better serve their constituents. The team has several opportunities for highly motivated Associates to be an integral part of our marketing strategy, client journeys and digital amplifications.

As part of the U.S. and Canada Institutional Marketing team, our Marketing Associates partner with client and product teams to execute high impact content-led marketing initiatives that amplify our brand, engage external audiences, and help drive pipeline growth across BlackRock's institutional business priorities . We are offering qualified candidates an opportunity to enjoy a dynamic marketing role with responsibility across a broad remit. The role also provides exposure to a wide range of investors and business leaders, many of whom are leading experts in their field, and a broad spectrum of learning opportunities for future career paths within marketing, sales and product. This is an opportunity for candidates to cultivate different skills that align with a diverse set of career paths and specialize in one or more of the following areas:
  • Event strategy and brand activation: Coordination of in-person and digital client events, third party sponsorships and content partnerships, scripting narratives for events, web, video, etc.
  • Client journey lifecycle marketing and segmentation: Develop curated experiences for institutional segments including email campaigns, empathetic messaging and targeted engagement with specific institutional segments
  • Digital marketing and client engagement: Manage digital campaigns, journeys, and enhancements across email and web from ideation to execution to optimization/reporting, focused around ICB's ambitious digital lead generation strategy

The ideal candidates will also have knowledge of one or several of the following: current marketing trends, investment writing, segmentation and designing automated journeys to engage prospects and clients at various points of the sales life cycle; familiarity with the asset management industry; an understanding of institutional sales process and the various client types; execution of scalable, prospect and client-facing activities; understanding of investment products and strategies; digital marketing; data analysis.

Key responsibilities may include, but is not limited to a combination of the following tasks:
  • Support U.S. and Canada ICB business objectives by crafting initial drafts of emails, event narratives, digital ads and other marketing collateral and shepherding through the editing and compliance process
  • Ongoing monitoring and measurement of program effectiveness and ROI will be a critical component of the ICB Marketing Associates remit, which may involve tracking paid advertising, improving CTA clickthroughs, email open rates, distribution list management and email optimization and reporting
  • Create, repackage and adapt content and messaging across a variety of marketing mediums including digital, webcasts, mass marketing emails, and advertising and syndication to drive focus to key client segment and commercial priorities.
  • Liaise with product and investment teams to ensure coordination and enable idea flow to execute on content initiatives
  • Craft event narratives (in-person, digital and sponsored) that will be engaging and differentiated in the marketplace from agendas to event collateral, to speaker scripts and talking points
  • Strategically align "always on" marketing programs and other go-to market activities into marketing campaigns through integration and sequencing of thought leadership to drive a seamless client experience
  • Set benchmarks and collect and analyze marketing program KPIs for email, webcast, events, website, and other client engagement activities to improve marketing effectiveness, client satisfaction and generate leads
  • Creatively incept sales enablement tools to engage the sales teams in client-facing activities, familiarize them with our key messages and enable and encourage follow-up
  • Coordinate with other marketing teams across BlackRock globally to be informed, learn and leverage best practices
  • Partner across the firm to improve our email marketing processes and capabilities by staying on top of current trends, tools BLK makes available and what is working successfully for competitors
  • Improve our marketing database through new contact acquisition, creating a process to ensure our database contacts are the right audience for our institutional marketing, and enhancing the contact profile based on interests and intent

Desired experience:
  • Ability to work effectively and collaboratively in a high-performance team environment - adaptable, reliable with a strong can-do attitude and focused on delivering assignments by deadlines
  • Exceptional written and verbal communication and interpersonal skills, including ability to coordinate across multiple functions and stakeholders across ICB, Global Marketing, investment teams, and other content generating teams across the firm more broadly
  • Experience in financial services industry preferred, preferably in a content-heavy role such as marketing, investment communications or RFP writing, or in a client-support role; a desire to learn about the markets and investing is a plus
  • Strong project management, organizational, and problem-solving skills; ability and/or willingness to frame, structure, and execute projects and open-ended concepts
  • Passion for data-driven marketing, digital media, content marketing, innovation and emerging technologies
  • Ability to multitask and prioritize assignments without compromising high quality work in a demanding, fast-paced environment
  • Results-oriented with strong attention to detail
  • Strong work ethic and comfort in working autonomously and across various teams and different levels of seniority
  • Sound and unbiased judgment, professionalism, and discretion
  • High level of self-motivation with strong integrity and ethics
  • Advanced proficiency in Microsoft Office tools, particularly Excel and PowerPoint

For digital marketing specifically
  • Experience using enterprise level email automation tools such as Eloqua, Marketo, or Pardot for the building of one-off emails as well as automated lead qualifying campaigns
  • Experience testing and optimizing the digital user experience based on data analysis
  • Experience using client databases to identify audiences for targeted campaigns

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work pilot

BlackRock's current hybrid work pilot is designed to help you experience the best of both worlds: the opportunity to connect with colleagues in person and the flexibility to work remotely, with greater time to focus on what's important to you. In line with local health guidance and regulations, employees are generally expected to work 3 days in the office and 2 days from home (on average) each week. For some business groups, more time may be required in the office, while greater flexibility may be in place for others. Our "One BlackRock" culture means you'll be supported to collaborate with your new colleagues while bringing your full self to work - wherever you are.

The health, safety and well-being of our people will always be our top priorities; we will continue to monitor local conditions and health advisories in making decisions about our work environments.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit | | Instagram: @blackrock | Twitter: @blackrock | LinkedIn:

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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