VP, Customer Segment and Portfolio Science

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits such as CASA and Time Deposits , investments such as UT, Bonds, ELI and other structured products, Life insurance such as endowment plans & premium financing products, and loans such as Multi-Revolving Term Loan (MRTL) , to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.
Responsibilities

Formulating business strategies to grow Treasures customer base by acquiring quality new customers through various channels

• Define and refine customer value proposition to acquire and engage target segment
• Develop and implement business strategies and marketing plans to achieve business KPIs e.g. growth of quality target customer base, product penetration, AUM growth, digital readiness
• Support cross-functional segment squad to build unsurpassed Treasures customer discover, onboarding and engagement journeys through continuous customer immersions and experimentations

Build relevant acquisition and loyalty hooks for target customers based on their specific financial needs

• Create differentiated and top-of-the-market product offerings and onboarding and engagement journeys targeting customers with specific financial needs such as yield enhancement, financing, investment trading and rewards and privileges
• Build contextual nudges for customer engagement and guided conversations for frontline; Formulate customer strategy covering segmentation, channel optimization, communication approach, product hook and customer offer to drive business outcomes
• Design and implement effective marketing programs and customer engagement initiatives to grow, engage and retain the Bank's target customers
• Create synergy among product teams, digital team and distributions to drive customer-centric and contextual engagement

Use data-driven approach to identify business opportunities and transform customer insights into actionable initiatives

• Define success metrics to drive incremental revenue from the Bank's target segment and monitor results by applying Data Driven Operating Model
• Identify business opportunities and implement related plans by using analytics, micro segmentation, AI/ML models to improve program effectiveness
• Analyze customer data, summarize findings and develop recommendations for management decision and to turn insights into actionable initiatives

Requirement

• 8-10 years of experience at financial institutions, preferably in marketing, customer segment, product management, business analytics or sales and distribution;
• Sound knowledge in Consumer Banking and Wealth Management business
• Self-motivated and results-oriented with strong commitment to excellent execution
• Strategic thinker with strong customer centric and innovation mindset
• Strong quantitative and analytical skills
• Strong stakeholder management, organizing and problem-solving skills
• Good team player with strong communication and interpersonal skills
• Good command of written and spoken English and Chinses
• Conversant with PC application including MS Excel, PowerPoint and Word

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
We regret only shortlisted candidates will be notified.