Product Marketing Specialist

London, United Kingdom
Competitive plus benefits
Oct 13, 2022
Nov 02, 2022
Industry Sector
Finance - General
Employment Type
Full Time
Duties & Responsibilities:

Content Strategy & Distribution
  • Responsible for CoinShares' content creation & distribution across social media, email and paid media channels.
  • Manage relationships with digital & design agencies/partners as needed.
  • Work closely with the research department to make the most of their analytical insights, data, and reports.

Campaign Management
  • Responsible for executing and optimizing highly targeted campaign plans across paid media relationships, social media, and firm email systems, utilizing the tools and automations those systems provide.
  • Participate in campaign planning discussions around the firm's exchange-traded product (ETP) offerings.

Formatting, Editorial & Design
  • Responsible for consistent, high-quality application of brand and design to a range of material from sales decks, to emails, digital marketing, and web.
  • Maintain a variety of branded templates across client presentations, marketing documents and other product-related materials.

Data Collection & Reporting
  • Where needed, responsible for collecting performance data from social media and paid marketing platforms for analysis by the Asset Management data team.
  • Work with the data team to understand the performance of our marketing tactics.

Undertaking any other such duties as may be reasonably required by the role.

Qualifications, Skills & Experience:
  • High levels of attention to detail and experience in content design and formatting across a variety of document formats is essential.
  • Exceptional communication and coordination skills is essential.
  • Experience in email marketing with a contemporary platform such as Eloqua, Marketo or Pardot is desirable.
  • Experience in digital marketing to a European audience is desirable.
  • Ability to write punchy, clear copy to tight deadlines is essential.
  • Fluency in German would be a significant advantage.
  • CFA IMC or equivalent qualification would be an advantage.
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