Product Marketing Specialist

Duties & Responsibilities:

Content Strategy & Distribution

• Responsible for CoinShares' content creation & distribution across social media, email and paid media channels.
• Manage relationships with digital & design agencies/partners as needed.
• Work closely with the research department to make the most of their analytical insights, data, and reports.

Campaign Management

• Responsible for executing and optimizing highly targeted campaign plans across paid media relationships, social media, and firm email systems, utilizing the tools and automations those systems provide.
• Participate in campaign planning discussions around the firm's exchange-traded product (ETP) offerings.

Formatting, Editorial & Design

• Responsible for consistent, high-quality application of brand and design to a range of material from sales decks, to emails, digital marketing, and web.
• Maintain a variety of branded templates across client presentations, marketing documents and other product-related materials.

Data Collection & Reporting

• Where needed, responsible for collecting performance data from social media and paid marketing platforms for analysis by the Asset Management data team.
• Work with the data team to understand the performance of our marketing tactics.

Undertaking any other such duties as may be reasonably required by the role.

Qualifications, Skills & Experience:

• High levels of attention to detail and experience in content design and formatting across a variety of document formats is essential.
• Exceptional communication and coordination skills is essential.
• Experience in email marketing with a contemporary platform such as Eloqua, Marketo or Pardot is desirable.
• Experience in digital marketing to a European audience is desirable.
• Ability to write punchy, clear copy to tight deadlines is essential.
• Fluency in German would be a significant advantage.
• CFA IMC or equivalent qualification would be an advantage.