Marketing Manager, Global Alternative Investment Firm

The firm is seeking a Marketing Manager to join the growing Marketing & Communications team. This role is in Singapore working closely with the Asia-Pacific sales team. This person will be responsible for marketing and brand building among financial institutions in the region.

Responsibilities:

• Develop and manage targeted marketing programs following a multi-channel approach (sales engagement, events, conference calls, email, digital advertising, social and PR)
• Partner with the sales team to understand their needs and effectively communicate marketing initiatives, timing and results
• Collaborate with the entire marketing team to create and tailor/translate marketing content for the region
• Design and orchestrate in-person and virtual events from ideation to execution to amplification
• Build loyalty through targeted thought leadership and digital engagement
• Create timely content, including articles and presentation slides, in anticipation of or in response to major market events
• Contribute to thought leadership agenda ensuring content meets the needs of the region
• Lead product launch marketing campaigns; navigating the investment resources across the Firm
• Set specific and measurable marketing goals and report on relevant performance metrics, and ability to integrate data-driven learnings into actionable insights for sales colleagues
• Assist in managing and enhancing digital properties targeted to the region
• Identify local marketing resources to effectively manage marketing deliverables
• Recruit and manage a team to meet the growing demands in the region

The Candidate:

The successful candidate will possess the following:

• Bachelor's Degree in Marketing, Communications or another related field or demonstrated comparable experience.
• 7+ years of relevant experience
• Understanding of the asset management industry including investment products, client segments and the competitor landscape. Knowledge of the Asia-Pacific marketplace in particular deep understanding of the intermediary market and wealth management channels preferred
• Affinity for data, analytics and digital marketing
• Experience with investments and knowledge of alternatives strategies in public and private markets is beneficial
• Outstanding project management and prioritization skills, with experience leading strategic and tactical marketing initiatives
• Strong interpersonal, relationship-building, and communication skills
• Exceptional attention to detail, placing a high priority on accuracy
• Strong analytical skills and quantitative orientation
• Working knowledge and affinity for a variety of marketing technology
• Excitement for working in an entrepreneurial environment, sharing and establishing best practices
• Must speak and write in English and Mandarin (Cantonese a bonus)

Singapore Employment Agency Licence No: 16S8069

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