Digital Marketing Manager (Campaign Management) - Hang Seng Bank (HK)

Hang Seng Bank Limited
Hong Kong, Hong Kong
Aug 16, 2022
Aug 23, 2022
Industry Sector
Finance - General
Employment Type
Full Time
Job description
A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.
We are currently seeking a qualified digital marketing specialist to join us asMarketing Manager, Digital Marketing.
Principal responsibilities
  • Drive acquisition and usage of the Bank's digital banking and digitally enabled products and services by advocating a seamless experience throughout the customer's journey
  • Promote Bank's digital banking awareness and presence via through-the-line communication channels
  • Manage interactions with internal and external parties regularly for on-time, in-budget campaign implementations
  • Lead and implement bank-wide strategic digital initiatives and projects
  • Work closely with the greater marketing team and digital agencies to implement consistent standards on digital communications e.g. promotion webpage, display ad, etc.
  • Provide support to uplift the digital marketing capability of the wider marketing team, e.g. provide regular industry updates, best practice sharing, enhancing media tracking capabilities, reviewing brand safety measure for digital media, etc.
  • Adhere to the Bank's guidelines in campaign execution
  • University degree in Marketing, Communications, Journalism or a related discipline
  • Minimum of 6 years' relevant job experience and at least 2 years' people management experience, with exposure to financial services industry preferred
  • Hands on experience leading ATL & BTL marketing campaigns
  • Demonstrable experience in managing digital marketing tools, including PPC, programmatic, social media and email marketing
  • Creative, constantly look out for new opportunities to achieve business goals digitally
  • Strong sense of business analysis and acumen
  • Detail-oriented, capable of working independently and under pressure
  • Good communication, interpersonal, analytical and project management skills
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
If you would like to explore other opportunities at Hang Seng Hong Kong, please visit for details.
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

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