Marketing Manager

Hong Kong, Hong Kong
Aug 12, 2022
Sep 07, 2022
Industry Sector
Finance - General
Employment Type
Full Time
The Marketing Intermediate Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

  • Primary responsibility includes the management, purchasing and production of collateral printing and direct mail production services for credit card financial products.
  • Interact with and provide direction to direct mail production vendors and agencies regarding direct mail requirements, creative specifications, artwork, artwork preparation, mailing schedules, delivery dates and rules and regulations.
  • Interact with marketing program managers across all programs supported, regarding program details, including: reviewing marketing grids, understanding program offers, staging of the program (e.g. initial and follow up mailings), drop schedules, proofing schedules and postal reports.
  • Provide clear concise direction to external suppliers and agencies.
  • Maintain daily communications with suppliers regarding schedules and inventory updates and share this information with program team members.
  • Interact with processing centers to ensure coupons and return mail devices are approved prior to mailing.
  • Review and approve proofs authorizing the production of materials.
  • Prepare mail matrixes, estimates and schedules.
  • Review and approve laser audits.
  • Review and approve invoices for accuracy against supplied cost estimates.
  • Support all company initiatives regarding Compliance, Continuity of Business and Self Assessment.
  • Participate in program and department meetings and support department initiatives as required.
  • Perform on-site press approvals as needed.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

  • 2-5 years relevant experience
  • Adaptable, resourceful, possess the ability to set priorities, and to work well within a team environment Strategic thinker Able to manage day-to-day and routine responsibilities
  • Good working knowledge of Microsoft Office Suite & Outlook
  • Possess excellent communication and interpersonal skills
  • Organized, detail oriented and deadline driven Developed oral and written communication skills
  • Excellent digital marketing competence across search, display, paid media and measurement

  • Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Key Responsibilities:
  • Formulate and execute marketing campaigns targeted to institution and commercial clients for lead generation,
  • Generate ideas and develop content for social media, advertising, sales collateral and press release etc for brand exposure,
  • Organize seminars and client events,
  • Work with internal departments to ensure all the marketing materials and activities are complied with internal legal and compliance requirement
  • Coordinate business projects including Client Relationship Management (CRM), digital marketing and sales enablement tools etc

Job requirements:
  • University graduate, preferably degree in Business Administration, Marketing or Communications
  • Minimum 5 years of work experience in banking industry with exposure to marketing promotions, customer events and project management
  • Experience with search engine optimization, lead generation, and email marketing
  • Good knowledge of corporate/commercial products in advantage
  • Strong relationship building ability and effective communication and interpersonal skills
  • Self-motivated, able to work independently,
  • Excellent writing, presentation, project management, problem-solving and leadership skills. A proficiency in basic computer applications such as Microsoft Word, PowerPoint and Excel are required

Job Family Group:
Job Family:
Marketing Generalist
Time Type:
Full time
Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

View the " EEO is the Law " poster. View the EEO is the Law Supplement .
View the EEO Policy Statement .
View the Pay Transparency Posting

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