Email Marketing Executive

As the Marketing Executive you will report into the Marketing Manager and will be responsible for:

• Delivering a series of communications campaigns focused on our existing investor base and network of 15,000 advisors, primarily via email and webinars
• Work closely with our content team to identify interesting insights, trends to support in nurturing relationships with advisers across the UK
• Identify key segments and target products and messages that are relevant to their needs
• Set up a wide range of targeted campaigns with clear objectives and measurement to help us continually improve
• Set up continuous tests to ensure we are always learning and improving how we engage with our base
• Actively encourage our customer base (Investors and Advisers) to opt for digital communications
• Measure and report back on effectiveness of all campaigns on a quarterly basis, sharing key learnings and next steps

About you:

- Excellent written and verbal communication skills with experience creating compelling marketing copy

- Experience within financial services and confident working in a regulated environment - Experience with Mailchimp or similar email marketing program

- Comfortable with Google analytics and tracking and reporting campaign effectiveness

- High attention to detail, our marketing, product and investment managers and senior accountants are detail-oriented so you must be comfortable with the data you are presenting

- Customer-oriented, you care about improving service to internal customers and providing solutions to deliver successful, right-first-time outcomes

Pay and benefits:

For the successful candidate, we will put together an attractive reward package that will include:

• Competitive starting salary
• Discretionary bonus
• Pension scheme
• Health insurance
• Life assurance
• Income protection
• Death in service insurance
• Additional social perks

Additional details:

• Reports to the Marketing Manager
• Based in the London office, in Monument
• Flexible working

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: roberthalf.co.uk/legal-information/privacy-notice.