Head of Marketing Planning & Governance - Hang Seng Bank (HK)

Hang Seng Bank Limited
Hong Kong, Hong Kong
Jul 03, 2022
Jul 16, 2022
Industry Sector
Finance - General
Employment Type
Full Time
Job description
A Career with Hang Seng Bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Hang Seng's Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.
We are currently seeking high caliber professional to join us asHead of Marketing Planning & Governance.
Principal responsibilities
  • Steer the strategic oversight and planning of Marketing Division's activities, including development and implementation of MKG's overall marketing plan to ensure that the Division is fully aligned to business priorities and key revenue drivers
  • Deploying the Marketing planning framework consistently across the function and developing a range of tools to measure the effectiveness of Marketing activities
  • Having oversight of the Marketing budget, providing a clear framework, timetable and process for planning, both annually and part of the on-going analysis of the plan to ensure that all areas adopt a solid and robust approach to cost control and management
  • Set consistent Return on Marketing Investment/ Objective (ROMI/ ROMO) and other metrics to be implemented across the Marketing Function in order to ladder up to overall effectiveness metrics
  • Ensuring that all Marketing activities adhere to HSBC processes and procedures relating to the mitigation of financial and operational risk, and are compliant with local regulations and codes of practice
  • Driving Marketing governance by providing guidance and support to all Marketing teams in line with relevant procedures and brand strategy/guidelines to sustain and grow our leading brand performance
  • Managing the governance framework, organisational structure and key functional control documentation
  • Facilitating the development of process and operational strategies for the function, and measurement of their implementation progress
  • Enabling organisational alignment towards critical business objectives and leading the organisation's implementation of strategic process and operational transformational activities
  • Supporting strategic function needs while improving the effectiveness and efficiency of processes, programs and infrastructure
  • University degree in Banking, Finance, Law and Corporate Administration, Marketing, or related discipline
  • Seasoned financial services professional with minimum 10 years experience in planning and governance related fields
  • Good communication and analytical skills, experience in project management and banking industry with ability to perform budget planning and monitoring
  • Strong self-motivation and customer orientation, with the ability to work independently and under pressure
  • Strong leadership/ communication/ negotiation skills
  • Excellent command of English and Chinese
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
If you would like to explore other opportunities at Hang Seng Hong Kong, please visit www.hangseng.com/careers/ for details.

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at the HSBC Group. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

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