Director, Brand & Marketing

Standard Chartered Bank
Singapore, Singapore
Jul 03, 2022
Jul 16, 2022
Industry Sector
Finance - General
Employment Type
Full Time
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity , together with our brand promise, to be here for good are achieved by how we each live our valued behaviours . When you work with us, you'll see how we value difference and advocate inclusion. Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
  • Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
  • Flexible working options based around home and office locations, with flexible working patterns
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
The Role Responsibilities
This role is the Marketing Lead person responsible for delivering marketing campaigns/ programmes for Digital Banking and Personal segment, managing launches/refresh, acquisition, and portfolio management. Provides leadership in strategic directions, collaboration and implementation of impactful marketing campaigns and programs to drive business objectives and revenue. Build strong working relationships and active engagement with business and function stakeholders.
Key Responsibilities:
  • Deliver strong, impactful marketing campaigns and programs for Digital Banking and Personal segments in acquisition and portfolio engagement.
  • Good foundation and understanding of digital performance marketing. Capable of reviewing performance media buys with knowledge of what are the levers to pull in order to drive optimisation of these plan within allocated budget. Build strong partnership with digital sales team to deliver full integrated campaigns that drive NTB acquisition, ETB cross sell and so on.
  • Proactively lead and coordinate with other marketing team members, as well as product and segment teams for their support and services to deliver end to end excellence in campaign management.
  • Win, maintain and expand relationships with internal and external stakeholders to ensure smooth working processes during campaign planning and execution. Single minded focus in delivering best value and business objectives.
  • Understand the context of the marketing campaigns and target audiences. Define the rules of engagement for each project.
  • Initiate, review and analyse campaign requirements with Business teams, managing the required approvals
  • Manage all agencies, ensuring the creative and media briefs are accurate, ensuring timelines and key milestones are met; and budget are adhered to.
  • Track and measure campaigns' ROI and performances. Analyze each performance.
  • Track and maintain campaign/program budget, responsible on reporting all A&P spend, monthly accruals and forecasts.
  • Ensure all marketing and digital performance campaigns/programs are managed in alignment with the Bank's standards.
  • Diligent tracking and monitoring of these marketing channel performances.
People & talent
  • Optimise marketing channels for the respective programs/campaigns segment and products. Oversees partner agencies where applicable. Work closely in teamwork with both SG and Group B&M and Digital Banking teams and in strong partnership with relevant Business stakeholders.
Risk Management
  • Responsible for maintaining Marketing standards and Brand compliance.
Regulatory & Business Conduct
  • Display exemplary conduct and live by the Group's Values and Code of Conduct.
  • Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Key Stakeholders
Strong partnership with multiple internal stakeholders to jointly drive key initiatives:
Group & Country levels:
  • CABM
  • CPBB - relevant stakeholders and business partners
  • Operations and Finance
Solid relationships with external vendors and partners
  • Advertising agencies
  • Media agencies
  • Digital agencies
  • External vendors such as content generators, printers, event organizers and so on

Our Ideal Candidate
  • 15+ years' experience in all aspects of Campaign and Marketing management, preferably with working knowledge of financial products and payment platforms.
  • Related qualifications from recognised tertiary institutions.
  • Extensive understanding of financial products and related segments in Singapore and the key levers to drive performances.
  • Strong understanding of conceptualizing marketing toolkits, applying their principles and guidelines for campaign and marketing programs.
  • Understand the latest digital trends and customers' digital journeys on the internet. Good knowledge of digital performance media channels and applying the knowledge to review and optimise the media channels, translating marketing awareness to consideration and conversion.
  • Strong communication skills and good ability to manage stake holders.
  • Able to multitask and deliver high quality execution/implementation
  • Experienced leadership and interpersonal skill; with ability to lead cross functional teams.
  • Goals and results oriented.
  • Good business acumen to manage budget and resources.
  • Adept in analysing results and using tracking tools to measure campaign performances.

Role Specific Technical Competencies
  • Social Media Strategy
  • Channel optimisation /
  • Digital Marketing Channels
  • Account Management
  • Content Management skills
  • Crisis Management
  • Data & Insights
  • Campaign Evaluation skills
  • Reporting & Analytics
  • Campaign Management Skills
  • Customer Service skills
  • Sales skills
  • Training skills
  • Personal data management
  • Financial analytics
  • Brand Management
  • Project management

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