Digital Copywriter

Employer
Bank Of China (Hong Kong) Limited
Location
Hong Kong, Hong Kong
Salary
Competitive
Posted
Jul 01, 2022
Closes
Jul 16, 2022
Ref
15653761
Job Function
Banking
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
Responsibilities:
  • Collaborate with business owners, product teams, UX designers and various other stakeholders (Legal, Compliance, Marketing, Data privacy etc.) to ensure the messaging is clear, precise, and engaging
  • Design/maintain a voice & tone guideline. And be the advocate to our stakeholders about the value of upholding the standards
  • Oversee the content for promotional campaign, ads, landing page to ensure consistency of brand's tone and manner
  • Work closely with UX and UI designers to improve the overall product user-flows
  • Support on user interview and analysis e.g. survey design and scripting

Requirements:
  • Degree holder in Journalism, Communications, Media, Creative, Marketing or any related discipline
  • At least 5 years experience of writing (e.g. copywriting, copyediting, technical writing, etc.)
  • Curious, open-minded with can-do attitude
  • With business and data-driven mindset
  • Strong communication and inter-personal skill to work with internal and external partners
  • Digital content experience gained in internet companies, specifically on digital products (i.e. websites & mobile apps)
  • Can analyze data and make data-driven content decisions
  • Experience in partnering with various stakeholders (Marketing, Design, UX, Engineering)
  • Experience in working in creative tools; Adobe Creative Suite, Sketch and/or Figma
  • Excellent writing and communications skills in both English and Chinese including Putonghua

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