Digital Copywriter
- Employer
- Bank Of China (Hong Kong) Limited
- Location
- Hong Kong, Hong Kong
- Salary
- Competitive
- Closing date
- Jul 16, 2022
View more
- Job Function
- Banking
- Industry Sector
- Finance - General
- Employment Type
- Full Time
- Education
- Bachelors
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Responsibilities:
Requirements:
- Collaborate with business owners, product teams, UX designers and various other stakeholders (Legal, Compliance, Marketing, Data privacy etc.) to ensure the messaging is clear, precise, and engaging
- Design/maintain a voice & tone guideline. And be the advocate to our stakeholders about the value of upholding the standards
- Oversee the content for promotional campaign, ads, landing page to ensure consistency of brand's tone and manner
- Work closely with UX and UI designers to improve the overall product user-flows
- Support on user interview and analysis e.g. survey design and scripting
Requirements:
- Degree holder in Journalism, Communications, Media, Creative, Marketing or any related discipline
- At least 5 years experience of writing (e.g. copywriting, copyediting, technical writing, etc.)
- Curious, open-minded with can-do attitude
- With business and data-driven mindset
- Strong communication and inter-personal skill to work with internal and external partners
- Digital content experience gained in internet companies, specifically on digital products (i.e. websites & mobile apps)
- Can analyze data and make data-driven content decisions
- Experience in partnering with various stakeholders (Marketing, Design, UX, Engineering)
- Experience in working in creative tools; Adobe Creative Suite, Sketch and/or Figma
- Excellent writing and communications skills in both English and Chinese including Putonghua
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